Proof before promises.
18 projects from our own records. Real timelines and real outcomes.
Case studies
Nine products and a long partnership
Five production batches from 2021 to 2025
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Rebuilding a sports brand's core range
Five products in production from late 2023
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A hair care brand that keeps coming back
Working together since 2021
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A hair range in recycled packaging
Both products delivered in 2024 and 2025.
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Signed brief to dispatch in under six months
5.8 months from signed brief to dispatch
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From a first product to a national pharmacy rollout
About eight months from formulation to dispatch
Read the story →A joint formula for a leading sports nutrition brand
Delivered in 2023, alongside further products we scoped for the brand.
Read the story →The regulatory partner behind an international skincare brand
A regulatory partnership now in its third year.
Read the story →Rescuing a product that wouldn't encapsulate
The eye-health tablet shipped in June 2024
Read the story →An eye-health formula, certified halal and reordered
From design to production order in under seven weeks
Read the story →Design to production order in 32 days
From design to production order in 32 days.
Read the story →- Mother Daily
Six versions to get a postnatal formula right
One of our largest first production runs, shipped in 2024.
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A preconception formula that keeps reordering
Three production orders since 2024.
Read the story →- Client Confidential
A prenatal built on native botanicals
The brand launched in August 2025.
Read the story → A skin program built on probiotics
From design to production order in 12 weeks, shipped in 2025.
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An own-brand launch for a clinical skin service
A first own-brand product, from first enquiry to delivery within the year.
Read the story →- Nivari
A founder's first product, launch-ready
Produced and delivered for a mid-August 2026 launch.
Read the story → - Deeply Rooted
A cross-border organic oil for little ones
Delivered in 2025.
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Our own brands
Practitioner-grade natural medicine, built on clinical evidence
A brand in practitioner clinics and premium retailers across Australia and New Zealand, a member of 1% for the Planet, and expanding into new markets.
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A new category, then an acquisition
In 2022 The Real Pet Food Company, the group behind Ivory Coat, Billy + Margot and Nature's Gift, bought a majority stake. It was the group's first move into pet supplements.
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Shipping soon
What clients say
“Gabriel understood our brief straight away, then challenged us to make it better. He would not let us settle for what was already in the mainstream, and the formulation is better for it... Six months from our first meeting, my first product was on a shelf. The communication is what sets them apart. Real updates, straight answers, no chasing.”
“It's a big thing to put complete and total trust in someone to build something for you from scratch... we've enjoyed the process so much, we've just hit the green light on our second product!”
“Take Friday Off is the future of a product design service... Crazy not to consider you for all NPD.”
“Was a lovely process, the team are great to work with, patient, understanding and responsive.”
“5 Star business. From concept to manufacturing to completion, Take Friday Off were thorough, professional and understood the needs of a small business. Highly recommended.”
“Working with the Take Friday Off team to develop my supplement has been a great experience from start to finish. The entire job was smooth and the communication during the job was clear and professional... I would highly recommend Take Friday Off to anyone looking to develop a product.”
“Fantastic company to engage with. Gabriel is super knowledgeable and has assisted me greatly in my business.”
Close your laptop on Thursday night and relax.
Your product is in hands that care about it as much as you do. That's The Friday Feeling™.
Questions first? Read the answers founders ask us for