From a first product to a national pharmacy rollout
About eight months from formulation to dispatch
At a glance
- Powder in a 14-day pouch
- TGA-listed medicine
- Built on Saccharomyces boulardii, the most studied probiotic yeast
- Formula to pharmacy shelf
The brand
The Belly Solution, a science-led Australian travel-health brand, started by a husband-and-wife team, launching its first product.
The challenge
A new company with a range of five products in mind. The founders needed a first hero product that was evidence-based, TGA-listed and ready for pharmacy.
What we built
A travel gut-health powder combining the clinically studied probiotic yeast Saccharomyces boulardii, a prebiotic and electrolytes, in a 14-day pouch. We designed the formula, built the claims evidence, secured the TGA listing, drafted and reviewed the label, designed the stability protocol and set up a 36-month stability program.
Manufacturing and delivery
We managed manufacturing, release testing and delivery. The second batch is now in production.
The result
- About eight months from formulation to dispatch
- A second batch now ordered
- A national pharmacy distribution trial, with more than 30 new stockists in the first week
- A 5.0 rating from 24 verified customer reviews
- A second product now in design with us
“It's a big thing to put complete and total trust in someone to build something for you from scratch... we've enjoyed the process so much, we've just hit the green light on our second product!”
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