We partner with brands ready to move.
Built for the brands people know and love, and the ones they’re about to. Four questions tell us whether a call is the right next step.
Which best describes you?
Prefer to skip the questions? Email hello@takefridayoff.com or book a call.
Who we're built for.
Established brands
Double-digit growth plans and a product team already at capacity.
Challenger brands
The ambition and the backing to scale.
Sound familiar?
- Your regulatory pathway is unclear
- You've lost time and money to freelance labs and disconnected consultants
- Your next launch can't slip
- Your capital and reputation are riding on it
One brief, every desk covered.
- 01
Product and innovation
The formulation, its specification and an approved sample, built on clinically studied ingredients where the formula calls for them, with the format tested before any production order.
- 02
Marketing
The claims the product can make, each with the evidence behind it, within the rules of its pathway, and the label and advertising checked before anything is printed.
- 03
Regulatory
Medicine, food or cosmetic settled at the brief, the ARTG listing for medicines, and every mandatory statement on the pack.
- 04
Finance
A quote and the cost of goods before anything is ordered. Development stages are fixed fees for a defined outcome; manufacturing is priced per unit.
- 05
Operations
cGMP manufacturing partners matched to your format, volume and margin, then release testing, imports and freight through to your warehouse or 3PL.
Fifteen minutes on your product.
Focused entirely on your product or brand. You'll leave with clear next steps, and there's no obligation.
- Your pipeline: what's in development, what's stuck, and what the market is asking for next.
- Your pathway: listed medicine, food or cosmetic, which claims and which risks.
- The plan: the five steps mapped to your product, and what drives the timeline.
Questions we often get asked before a call
Compliance is built in from day one; formulation, regulatory and sourcing run in parallel rather than in sequence; and established manufacturing partners are already in place. Friday Launch Engine™ replaces up to six internal hires or separate vendors with one team.
Two kinds of brand. The ones people know and love: established, with double-digit growth ambition and a product team at capacity. And the ones they’re about to: brands with ambition, built and backed to scale. In both, we work with the head of product, or the founder or commercial leader.
Capsules, tablets and chewables, softgels, gummies, powders and sachets, liquids and oils, and creams and serums, across the TGA, FSANZ and cosmetics pathways.
Yes, where there is a plan and the backing to scale: a brand with that ambition gets the team and system an established brand has, from its next SKU. If the idea doesn’t yet have backing or a plan to scale, join the list for first access to our notes and sessions as they start.
Fixed fees for a defined outcome at each stage, from discovery to launch, and manufacturing priced per unit. You know the investment before each stage begins.
Yes. Evidence packages, TGA listings, label and advertising reviews and stability protocols are available on their own, as are FSANZ and AICIS work. Friday Launch Engine™ runs end to end when you want the whole product carried.
Brookvale, Sydney, working with brands across Australia, New Zealand and the Asia-Pacific region.
Close your laptop on Thursday night and relax.
Your launch keeps moving, in hands that care about it as much as you do. That's The Friday Feeling™.
15 minutes, no obligation, and a clear next step either way.
Questions first? Read the questions brands ask us