A new category, then an acquisition
In 2022 The Real Pet Food Company, the group behind Ivory Coat, Billy + Margot and Nature's Gift, bought a majority stake. It was the group's first move into pet supplements.
At a glance
- Supplement powders and water treats for dogs
- Human-grade ingredients
- Formulated with vet surgeons and naturopaths
- Acquired
The brand
Nectar of the Dogs (People for Pets), founded by Gabriel Perera.
The challenge
Bring human-grade, evidence-based supplement standards to pets, in a format dogs will actually take.
What we built
A line of plant-based water treats and supplement powders, added to a dog's water or food, each targeting a specific health and wellness need. They were formulated to evidence-based standards in collaboration with vet surgeons and naturopaths.
The result
- In 2022 The Real Pet Food Company, the group behind Ivory Coat, Billy + Margot and Nature's Gift, bought a majority stake. It was the group's first move into pet supplements.
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