Take Friday Off in the press: coverage and press kit
In short
- Coverage: NutraIngredients on CBD supplements in Australia (September 2020), the TGA's ingredient listing rules (December 2020) and the launch of Ora (December 2021).
- Press kit: Gabriel's bio in three lengths, the company's facts, five headshots, the logo and the "Developed with Take Friday Off" badges, in one download.
- Media contact: Gabriel Perera, hello@takefridayoff.com.
Coverage
- Opportunity or a barrier? CBD supplements for general sale unlikely to go on shelves in Australia soon, NutraIngredients, 21 September 2020
- Concerns Australia's new ingredient listing rules could cause negative impact for innovative raw material suppliers, NutraIngredients, 8 December 2020
- Low to no excipients: New Aussie brand Ora tackles market gaps with organic and vegan offerings, NutraIngredients, 1 December 2021
Our own note on the 2020 interview: our four-pronged approach to the TGA's requirements.
What Gabriel comments on
- Taking a supplement from idea to a TGA-listed product: the pathway, the evidence, the label and the timeline (TGA approval)
- Labels under TGO 116, and what changed from TGO 92 (supplement labelling)
- The Therapeutic Goods Advertising Code, influencers and claims (TGA advertising)
- What a supplement costs to develop, and designing a formula to its retail price (development cost)
- Building and selling a wellness brand, from Ora and Nectar of the Dogs
Press kit
- The full kit: bio, company facts, headshots, logos and badges, in one download
- Gabriel's bio: one line, about 75 words and about 160 words
- Company facts: what we do, the figures from our records, and how to get in touch
Photographs: please credit "Take Friday Off". Wherever "Take Friday Off" appears online, please link it to https://takefridayoff.com/.
Media contact
Gabriel Perera, Founder and Managing Partner: hello@takefridayoff.com. We reply within one business day.
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