Supplement product development for Melbourne brands
In short
- Where we are: 37/42-46 Wattle Road, Brookvale NSW 2100. We work with brands across Australia and New Zealand, and the first step is a 15-minute call.
- What we do: one team for the whole job: the brief, the formula, the evidence for every claim, the listing, the label, the packaging, and the manufacture and delivery to your warehouse or 3PL in Victoria.
- National rules: a TGA-listed medicine is listed, labelled and advertised under the same Commonwealth rules wherever the brand is based.
- Victorian rules: if your product is a food rather than a medicine, the premises that store and handle it in Victoria register with, or notify, their local council under the Food Act 1984.
- Track record: 190 projects since 2020; 32 days from design to production order on a complex herbal capsule; 5.8 months from signed brief to dispatch for EverLeanBody.
Working with us from Melbourne
Product development is mostly decisions, documents and samples, so it runs the same way whether a brand is in Melbourne or on the Northern Beaches:
- A 15-minute call to see whether the product and the timing fit. Then a brief.
- The five steps of the Launch Engine™, run side by side: discover, design, de-risk, deliver and drive (the Launch Engine).
- Samples and proofs for your sign-off: formula samples, label proofs and packaging.
- Manufacture through audited cGMP partners matched to your format, volume and margin, then release testing, imports where needed and freight to your warehouse or 3PL (managed manufacturing).
Development stages are fixed fees for a defined outcome, and manufacturing is priced per unit.
What's national, and what's Victorian
National. Most supplements in our records are TGA-listed medicines. The Therapeutic Goods Act is Commonwealth law: the listing on the ARTG, the permitted ingredients and indications, the label under TGO 116 and the Advertising Code are the same for a Melbourne brand as for a Sydney one (TGA approval). The company that lists the medicine is its sponsor: an Australian resident, or a company incorporated and doing business in Australia (the TGA sponsor).
Victorian. A supplement sold as a food, such as many sports and protein powders, is covered by the Food Standards Code, which the states, territories and local councils enforce (the food pathway). In Victoria, food premises register with their local council each year, or notify it, under the Food Act 1984, depending on their class. The class is set by the riskiest activity on the premises. A Melbourne council, the City of Darebin, gives examples: class 4 covers premises mainly handling pre-packaged, low-risk foods and needs a one-off notification; class 3 covers handling unpackaged low-risk food or high-risk pre-packaged food, and applies to warehouses and distributors; and penalties apply for selling food without registering. Your council confirms the class.
From our records
- The Belly Solution: a TGA-listed travel gut-health powder, about eight months from formulation to dispatch, then a national pharmacy distribution trial with more than 30 new stockists in the first week.
- EverLeanBody: a TGA-listed capsule built around affron®, 5.8 months from signed brief to dispatch, delivered to the brand's third-party logistics partner.
- ATP Science's core range: four TGA-listed capsules reformulated from scratch and a food-pathway performance powder, with reorders on three within a year.
- Arxi: a TGA-listed preconception capsule, with three production orders since 2024.
Questions
Frequently asked questions
Yes. We're based in Brookvale, Sydney, and work with brands across Australia and New Zealand. Development runs through calls, documents and samples, and we deliver the finished product to your warehouse or 3PL.
We're a product development company, not a factory. We develop the product and make it compliant, then manage its manufacture through audited cGMP partners and deliver it to you. See choosing a supplement manufacturer.
No. A listed medicine follows the same Commonwealth rules in every state. What differs is the state law for foods: in Victoria, food premises register with, or notify, their local council under the Food Act 1984.
Development stages are fixed fees for a defined outcome, and manufacturing is priced per unit. See what a supplement costs to develop.
Book a 15-minute call, or tell us what you're building on the contact page.
Case studies
Case studies
From a first product to a national pharmacy rollout
About eight months from formulation to dispatch
Read the story →
Signed brief to dispatch in under six months
5.8 months from signed brief to dispatch
Read the story →
Rebuilding a sports brand's core range
Five products in production from late 2023
Read the story →
A preconception formula that keeps reordering
Three production orders since 2024
Read the story →Keep reading
Keep reading
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Sources
General information, checked against these sources on 3 November 2026. It isn't advice on a particular product. Our work is from Take Friday Off's records.
- Permits and requirements for running a food business, Darebin City Council (Food Act 1984 (Vic))
- Therapeutic Goods Act 1989, Federal Register of Legislation
- Food and medicine regulation, Therapeutic Goods Administration
