Case studiesEstablished brand

An eye-health formula, from design to reorder

From design to production order in under seven weeks

At a glance

  • TGA-listed medicine
  • Built on the nutrient levels of the AREDS2 clinical trial
  • Design to reorder

The brand

An established Australian health brand.

The challenge

A premium eye-health formula built on the landmark AREDS2 nutrient levels, with a sample pack to drive trial, and a certification to reach more customers.

What we built

The formula, updated to AREDS2 vitamin E levels before build, a 60-count pack and a trial pack, the certification, and a 24-month stability program.

Manufacturing and delivery

We managed manufacturing of both pack sizes, for both runs, through to delivery.

The result

  • From design to production order in under seven weeks
  • Reordered a year later, with the certification renewed

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