Reducing your product development timeline from 24 months to as little as 6.
We design, formulate and manage manufacturing of natural health products for wellness brands. You get a complete formula, with doses, claims evidence and a quote, in weeks. Then one team carries your product from first idea to compliant launch.
“Six months from our first meeting, my first product was on a shelf.”
Trusted by ASX‑listed groups, PE‑backed and founder‑led brands.
A selection of our clients, not the full list.
Where our team built its experience before Take Friday Off.
Why ambitious brands choose Take Friday Off.
Natural health products, made to a higher standard.
Our founder grew up in natural health, inside brands like Blackmores and BioCeuticals. Today we formulate across the full spectrum of natural health, from TGA-listed medicines to sports nutrition, functional foods and cosmetics, choosing every ingredient for the evidence behind it.
- Every TGA-listed batch is tested by an independent lab before release
- Foods built to the same quality and formulation standard as our TGA medicines
- Branded ingredients with published human clinical research, where the formula calls for it
- Evidence-based doses, never token amounts
- Compliance built in from day one
- 190projects since 2020
- 32 daysdesign to production order
- 5.8 monthsfastest brief to dispatch
- 5+ yearspartnerships with clients
Our founder has sat in your seat.
Gabriel Perera has spent more than two decades on every side of natural health.
At Blackmores, he built a 200-product pipeline across 11 Asian markets and led the acquisition of BioCeuticals. Before that, he ran Phytomedicine & Nutrimedicine, where he led a turnaround before the business was sold to its largest competitor, MediHerb. He worked in raw materials at Pathway International and set strategy for contract manufacturer TSI Group, so he knows the factory floor and the boardroom.
In the last 5 years, he has also founded and grown three multi-million-dollar businesses: Ora, Take Friday Off and Nectar, which sold at a $3M valuation.
Corporate or founder-led, he knows what your pipeline needs because he has been on both sides of the table.
Meet the team →
You carry the idea. We carry the outcome.
The Launch Engine™
Five steps. One team. Total product delivery.
- 1DiscoverMarket, portfolio, pathway and forecast aligned before anything is formulated.
- 2DesignEvidence-based formulation, with early access to new ingredients.
- 3De-riskClaims, evidence, labels and listings, prepared alongside the formula, not after it.
- 4DeliverWe manage your manufacturing: production, packaging, release testing and freight.
- 5DriveReorders, range extensions and your next SKU, with the same team.
The usual way: a formulator, a regulatory consultant, a manufacturer and a packaging supplier, each waiting on the last.
The Launch Engine™: one team, every step side by side.
Any format your customers reach for.
- CapsulesOur most common format, and usually the quickest to develop.
- Formats:
- Gelatin and vegan hard-shell, delayed-release, acid-resistant and liquid-filled.
- Popular for:
- CoQ10, ashwagandha, curcumin, probiotics, magnesium glycinate, sleep and stress blends.
- Choose it when:
- you have powders or extracts at moderate doses, from a single clinically studied extract to a complex herbal blend.
- TabletsMore dose in one unit, and more control over how it releases.
- Formats:
- Direct-compression, film-coated, chewable, effervescent, orally disintegrating, sublingual, bilayer and extended-release.
- Popular for:
- Magnesium, B-complex, iron, effervescent vitamin C and electrolytes, chewable prenatals.
- Choose it when:
- the dose is high, the taste needs masking, or your customers won't swallow a capsule.
- SoftgelsOils and oil-soluble nutrients, sealed in an easy-to-swallow shell.
- Formats:
- Bovine and fish gelatin, vegan, chewable and enteric-coated.
- Popular for:
- Fish, krill and algal omega-3, vitamin D3, CoQ10 in oil, vitamin E, evening primrose oil.
- Choose it when:
- your actives are oils or dissolve in oil.
- GummiesA daily format your customers look forward to.
- Formats:
- Pectin (vegan), gelatin, sugar-free, and centre-filled or coated.
- Popular for:
- Vitamin C, elderberry, apple cider vinegar, kids' multivitamins, sleep and relaxation.
- Choose it when:
- taste drives repeat purchase. We stability-test taste and texture across the shelf life.
- PowdersLarge serves and flexible packs.
- Formats:
- Tubs, pouches, stick packs and single-serve sachets.
- Popular for:
- Gut health and probiotic powders, greens, electrolytes, collagen, protein, creatine, pre- and intra-workout.
- Choose it when:
- the serve is too big for a capsule, or you want sampling and trial packs.
- LiquidsDoses your customers can measure, drop or spray.
- Formats:
- Drops, tinctures, shots, syrups and oral sprays.
- Popular for:
- Vitamin D drops, herbal tinctures, iron liquids, B12 sprays.
- Choose it when:
- you need precise or adjustable doses, or your customers prefer a liquid.
- TopicalsFor products your customers apply rather than swallow.
- Formats:
- Creams, serums, balms, gels, lotions, ointments and body oils.
- Popular for:
- Magnesium cream, vitamin C serum, hair serum, barrier balm, hair and body oils.
- Choose it when:
- you're building a cosmetic or a TGA-listed topical. We confirm the pathway at the brief.
- Not on the list?Tell us what you want to make →
Also
Practitioner-only ranges
Any format above, built for supply through clinics and health practitioners, with doses set by the evidence.
Popular for: clinic-only herbal formulas, high-dose minerals, targeted gut health powders.
New ingredient applications
Is your hero ingredient not yet permitted in Australia? We manage the application, whether that's a TGA new ingredient application for listed medicines, an FSANZ novel food application or an AICIS cosmetic ingredient introduction. We map the approval route at the brief, before the formula is locked.
Popular for: new botanical extracts, novel probiotic strains, new skincare actives.
Proof, from our own clients.
Real updates. Straight answers. No chasing.
“Gabriel understood our brief straight away, then challenged us to make it better. He would not let us settle for what was already in the mainstream, and the formulation is better for it... Six months from our first meeting, my first product was on a shelf. The communication is what sets them apart. Real updates, straight answers, no chasing.”
“It's a big thing to put complete and total trust in someone to build something for you from scratch... we've enjoyed the process so much, we've just hit the green light on our second product!”
“Take Friday Off is the future of a product design service... Crazy not to consider you for all NPD.”
Who we're built for.
Established brands
Double-digit growth plans and a product team already at capacity.
Challenger brands
The ambition and the backing to scale.
Sound familiar?
- Your regulatory pathway is unclear
- You've lost time and money to freelance labs and disconnected consultants
- Your next launch can't slip
- Your capital and reputation are riding on it
Close your laptop on Thursday night.
Your launch keeps moving, in hands that care about it as much as you do. That's The Friday Feeling™.
15 minutes, no obligation, and a clear next step either way.
Questions first? Read the questions brands ask us