Reducing your product development timeline from 24 months to 6.
We design, formulate and manufacture natural medicines for wellness brands. A formula with its doses, claims, evidence and quote in weeks, and one team carrying your product from first idea to compliant launch.
“Six months from our first meeting, my first product was on a shelf.”
Trusted by ASX‑listed groups, PE‑backed and founder‑led brands.
A selection of our clients, not the full list.
Where our team built its experience before Take Friday Off.
Why choose Take Friday Off?
Natural medicine, made to the highest standard.
Our team grew up in natural health, inside brands like Blackmores and BioCeuticals. We formulate with herbs that have centuries of traditional use and ingredients with decades of clinical research.
- Every TGA-listed batch tested by an independent lab before release
- Branded ingredients backed by published human clinical trials
- Practitioner-grade doses, never token amounts
- Compliance built in from day one
- 150+products into production since 2020
- 32 daysdesign to production order
- 5.8 monthsfastest brief to dispatch
- 5 years+partnerships with clients
Before we built your product, we built Blackmores' pipeline.
Gabriel Perera spent two decades in senior roles at Blackmores and TSI, including a 200-product pipeline across 11 markets.
Meet the team →You carry the idea.
The Launch Engine™
Five steps. One team. Total product delivery.
- 1DiscoverMarket, portfolio, pathway and forecast, aligned before anything is formulated.
- 2DesignPractitioner-grade formulation, with early access to new ingredients.
- 3De-riskClaims, evidence, labels and listing built in from day one.
- 4DeliverWe run the factory: manufacturing, packaging, release testing and freight.
- 5DriveReorders, range extensions and the next SKU.
The usual way: a formulator, a regulatory consultant, a manufacturer and a packaging supplier, each waiting on the last.
The Launch Engine™: one team, every step side by side.
Every format your customers reach for.
- CapsulesSingle actives to complex herbal blends
- TabletsDirect-compression tablets
- SoftgelsFish, krill and algal omega-3
- Powders and sachetsProbiotics, electrolytes, greens and performance
- Liquids and oilsLiquids and organic oil blends
- Creams and serumsTopicals on the TGA or cosmetics pathway
- Something else? Ask us.Tell us what you need →
Proof, from our own records.
Real updates. Straight answers. No chasing.
“Gabriel understood our brief straight away, then challenged us to make it better. He would not let us settle for what was already in the mainstream, and the formulation is better for it... Six months from our first meeting, my first product was on a shelf. The communication is what sets them apart. Real updates, straight answers, no chasing.”
“It's a big thing to put complete and total trust in someone to build something for you from scratch... we've enjoyed the process so much, we've just hit the green light on our second product!”
“Take Friday Off is the future of a product design service... Crazy not to consider you for all NPD.”
Built for brands with a lot riding on the next product.
Established brands
Already at $20M+ a year with double-digit growth plans, and a product team at capacity.
Brands on the way
Not at $20M yet, but built with the ambition to get there.
- Your product team is at capacity
- Your regulatory pathway is unclear
- You've lost time and money to freelance labs
- Your capital and reputation are riding on the next launch
Close your laptop on Thursday night and relax.
Your product is in hands that care about it as much as you do. That's The Friday Feeling™.
Questions first? Read the answers founders ask us for