Build better wellness products, faster.
Your next product won't take years. It'll take months. And it won't just be market-ready — it'll stop people mid-scroll.
From first conversation to a differentiated, compliant product in as little as 6 months — without the chaos. Powered by our proven Take Friday Off Launch Engine™.
The wellness category doesn’t need more products
It needs better ones — formulated to actually work, developed smarter and launched faster. Consumers want intelligent formulations that deliver real results. Stakeholders demand profitable growth. And neither will wait.
We're built for brands launching what's next.
Formulation
Innovation
Our signature offer - drawing on nearly 40 years of tier-1 experience in raw materials, formulation, marketing, sales and manufacturing, you'll receive an evidence-based, differentiated natural product with optimised doses, ingredients and a compelling story that sets you up for success in the market.
Product &
Pricing Strategy
Product strategy and commercialisation guidance including pricing as well as development in context of your overall brand, portfolio and competitors. We'll work with you to guide your thinking and ensure you have a competitively priced product with the right economics to make you margin dollars from day one.
Technical
Development
Bespoke concept and formulation development including dose form, target cost, desired ingredients, regulatory pathway, packaging raw material selection to a Listed Medicine standard (even if you're making a Food product).
Regulatory
Compliance
We'll ensure that your product meets all TGA, FSANZ or Cosmetic regulatory requirements, working with you across TGA Ready Claims Evidence, TGA Listing, TGA Stability Protocol Development and of course FSANZ and Cosmetic Compliance too.
Manufacturing
& Supply Chain Management
With over 20 years of relationships and an unmatched global network, we work across all elements of your Bill of Materials from raw material procurement, to packaging working with our Tier-1 portfolio of best-in-class Supply Partners to deliver you the very best product possible, while managing every step in the process on your behalf.
Packaging
& Label Claims
Want something different to help your product stand out in the market, or simply want to ensure that every element of your packaging is as sustainable as possible? We've got you. We'll also handle your regulatory compliance on your labels and packaging and help you brain-storm and develop the most compelling, compliant copy.
Commercial Strategy
& Forecasting
We've run some of the best brands in the APAC region with full P&L responsibility, reporting to Public Company and Investor-Backed Boards and we've also built some of the break-out brands of the last 5 years - so we understand the demands of building out your business case and the challenges of managing (and conserving) working capital and cashflow. We'll help ensure that you get the best return on your investment and that your product not only performs well therapeutically but also outperforms commercially.
End-to-End
Launch Readiness
We hold the outcome with you - from concept to product delivered safely to your warehouse or ours. Our Clients are our Partners well beyond the first order.
We're built for brands launching what’s next.
Trusted by the brands people know (and love) — and the ones they're about to.
Internal product, regulatory and supply teams are at capacity, or simply don't have the experience they need.
Most external providers patch the gaps rather than solve them — slowing development, diluting quality, and losing commercial momentum in the process.
Take Friday Off is different because we've lived every side of this industry — not observed it, not consulted around it, but actually built inside it.
We've founded and funded our own brands. Run full P&Ls. Navigated public company boards and family owners. Led global M&A. Had successful exits.
And done all of it across APAC and the US, at every level of the value chain — from raw materials and manufacturing through to brand leadership and retail shelf.
We know what it feels like to have your own capital on the line, a launch deadline closing in, and a regulatory hurdle no one warned you about.
That's not something you learn in a boardroom or a classroom. It's something you earn — and it's what we bring to every client engagement.
We don't just build products — we build what's possible. For clients ready to grow beyond the launch, our ecosystem of regulatory, distribution, retail and investor relationships is there to take you further.
Whether you're launching your first SKU or expanding a $20M+ portfolio, we accelerate innovation at every stage of growth.
of
Take Friday Off
It isn’t just a cool name, it’s a promise.
Our work has contributed to more than $1.5B in wellness product revenue across 50+ brands. Not as consultants. As the people inside, running the P&Ls, leading the teams, and owning the outcomes.
When you work with Take Friday Off, your next launch no longer competes for internal time, resources or attention.
We embed our proven Take Friday Off Launch Engine™ into your business — moving fast, thinking commercially, and bringing everything we've built over decades-long careers so your team can stay focused on scaling your business.
Your next best-selling product is closer than you think.
Let's build it. Together.
