A hair range in recycled packaging
Both products delivered in 2024 and 2025.
At a glance
- Capsule and serum
- TGA-listed medicine and cosmetic
- Built on a clinically studied Biota orientalis extract, AnaGain™ under licence and Quatrefolic®
- 100% recycled PET
The brand
Vitable, a venture-backed Sydney personalised-vitamin brand operating across five countries, whose founders were named among Australia's Top 100 Young Entrepreneurs (2024), now being acquired by ASX-listed Elixinol Wellness.
The challenge
A hair growth range: an evidence-based capsule and a matching serum.
What we built
A complex TGA-listed capsule with more than 13 ingredients, including a clinically studied Biota orientalis extract, AnaGain™ under licence and Quatrefolic® active folate, in a 100% recycled PET bottle, plus a matching topical serum on the cosmetics pathway. We formulated and manufactured both, and sourced the recycled bottles.
Manufacturing and delivery
We managed manufacturing of both products, including the recycled bottle supply, through to delivery.
The result
- Both products delivered in 2024 and 2025.
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