The people who carry your product.

A small senior team, led by a founder who has built natural health products from raw material to shelf. These are the people on your project.

Gabriel Perera across a table in conversation, holding a product bottle, his laptop open beside him

Gabriel Perera, Founder and Managing Partner

Twenty years on every side of natural health.

Gabriel Perera started in law at DLA Piper and strategy at Accenture, then moved into natural health and stayed. He has run a natural medicine company, built Blackmores' Asian product pipeline, worked in raw materials and set strategy for a contract manufacturer.

He has also founded and grown three multi-million-dollar businesses, including Nectar of the Dogs, which sold at a $3M valuation.

Corporate or founder-led, he knows what your pipeline needs, because he has been on both sides of the table.

The career, in order

1999DLA PiperLaw
2000–2002AccentureStrategy
2002–2007Phytomedicine & NutrimedicineGeneral Manager
2007–2017BlackmoresSenior executive: the BioCeuticals acquisition, a 200-product pipeline across 11 Asian markets, the Kalbe Farma joint venture
2017LifestreamDirector, Strategy and Business Development
2017–2020TSI GroupChief Strategy Officer: global raw materials, cGMP manufacturing and contract supply
2020–Take Friday OffFounder and Managing Partner
2020–OraFounder: around 19 products built on clinically studied ingredients, one formula co-created with clinical herbalist Erin Lovell Verinder
2020–2023Nectar of the DogsFounder; The Real Pet Food Company bought a majority stake in 2022

Credentials

Adjunct Fellow, National Institute of Complementary Medicine (NICM)
Graduate, Australian Institute of Company Directors

Gabriel Perera walking and talking with a colleague along a covered walkway

Experience built atWhere our team built its experience before Take Friday Off.

Gabriel Perera, founder of Take Friday Off, seated on a bench and smiling

Gabriel PereraFounder and Managing Partner

The team

Gabriel works with a small senior team and a network of regulatory and technical specialists.

Yong Tham, Operations ManagerSupplier relationships and project delivery.
Joan Donguines, Customer Service and SupportProject administration and your day-to-day contact.

Together, 40+ years across natural health, regulatory affairs, global supply chains and commercialisation. We've run 190 projects since 2020, through one system: Friday Launch Engine™.

Five things we hold to

1
This is important work
For you, and for us. We treat everyone as an equal, we do what we say we will, and we respect your time. We partner with brands that care about the people who use their products.
2
We enjoy the work
Great products don't come from a place of stress. Expect clear conversations, a steady process and a few laughs along the way.
3
Excellence, at speed
We work hard, smart and fast to get you to your objectives, because your growth is how we measure ours.
4
We have your back
If you need us, we take the call. We teach you our process as we go, so over time the Take Friday Off way lives inside your business.
5
Priced on outcomes
Fixed fees for a defined outcome at each stage, and manufacturing priced per unit. No hourly meters, no surprises.