About us
We are
When you work with Take Friday Off, your next launch no longer competes for internal time, resources or attention. We embed our proven Take Friday Off Launch Engine™ into your business — moving fast, thinking commercially, and bringing everything we've built over decades-long careers so your team can stay focused on scaling your business.
We bring
Timeline Compression
In as little as 6 months — up to 4x faster than the industry standard.
Tier 1 Global Network
Audited Tier-1 supply partners, the highest quality raw materials and innovation partners who are the leaders in their fields.
Regulatory Expertise
Compliance-driven development that protects IP and unlocks the highest-quality claims.
Commercial Alignment
More than $1.5B in wellness product revenue across 50+ brands.
Our Story
Take Friday Off was born from the inside.
After decades of building product pipelines for Australia's most trusted health brands, we kept seeing the same friction: a lack of true innovation, scattered development, low-quality ingredients, and timelines that dragged on for years.
Too many good ideas never made it to market. And when they did, it was too late — the retailers and consumers had already moved on.
Take Friday Off is our answer to that. Built around our proven Take Friday Off Launch Engine™, we sit alongside your internal team — reducing complexity, protecting progress, and owning the outcome from first conversation to launch.
It isn't just a cool name, it's a promise. When you partner with us, you get to close your laptop on Thursday night knowing your NPD is in the best possible hands.
The principles that guide every product we build
Carry The Outcome
We don’t just advise — we execute.
By reducing complexity and protecting progress, we carry innovation from concept through to compliant launch. Every product is built to perform commercially, not just technically.
Speed Without Sacrifice
We compress timelines while raising standards.
Our formulations are rigorously developed to meet the moment — and endure beyond it. Fast to market, built for longevity.
REGULATORY AS A GROWTH LEVER
We don’t work around regulation — we build with it.
Compliance is integrated from day one as a strategic tool to protect IP, unlock claims, accelerate approvals and build lasting consumer trust.
True Craftsmanship
Quality is never incidental — it’s intentional.
From formulation architecture to ingredient selection and claim substantiation, every detail reflects our respect for the science, the tradition, your customers and your brand.
Our founder
Gabriel has spent two decades inside this industry — not advising from the outside, but running brands, leading teams, and owning outcomes. His work has contributed to more than $1.5B in revenue from wellness products across 50+ brands. Take Friday Off is what happens when that experience is put entirely in service of your next product.
At Blackmores, he spearheaded the Group’s largest acquisition (BioCeuticals), built a 200-product development pipeline across 11 markets and established a successful joint venture with Kalbe Farma in Indonesia. At TSI, he led strategy across global raw materials, cGMP manufacturing and innovative turnkey models for contract supply.
He is the founder of premium Practitioner-Grade brand Ora Health, the founder of premium pet supplements brand People for Pets (Nectar of the Dogs), which he sold to the Real Pet Food Company in 2023. Earlier in his career, he was a Lawyer with DLA Piper and a strategist with Accenture.
He earned a Bachelor of Laws, a Bachelor of Commerce and a Master of Business with Honours from the University of Otago. He holds post-graduate qualifications in Ayurvedic Medicine and is a Graduate of the Australian Institute of Company Directors. He was also appointed an Adjunct Fellow of the National Institute of Complementary Medicine.
Gabriel Perera
The engine powering the next generation of wellness brands.
Your next best-selling product is closer than you think.
Let's build it. Together.
