Supplement product development for Brisbane brands
In short
- Where we are: 37/42-46 Wattle Road, Brookvale NSW 2100. We work with brands across Australia and New Zealand, and the first step is a 15-minute call.
- What we do: one team for the whole job: the brief, the formula, the evidence for every claim, the listing, the label, the packaging, and the manufacture and delivery to your warehouse or 3PL in Queensland.
- National rules: a TGA-listed medicine is listed, labelled and advertised under the same Commonwealth rules wherever the brand is based.
- Queensland rules: if your product is a food rather than a medicine, most food businesses in Queensland need a licence from their local council under the Food Act 2006, including one that manufactures food.
- Track record: 190 projects since 2020; 32 days from design to production order on a complex herbal capsule; 5.8 months from signed brief to dispatch for EverLeanBody.
Working with us from Brisbane
Product development is mostly decisions, documents and samples, so it runs the same way whether a brand is in Brisbane or on the Northern Beaches:
- A 15-minute call to see whether the product and the timing fit. Then a brief.
- The five steps of the Launch Engine™, run side by side: discover, design, de-risk, deliver and drive (the Launch Engine).
- Samples and proofs for your sign-off: formula samples, label proofs and packaging.
- Manufacture through audited cGMP partners matched to your format, volume and margin, then release testing, imports where needed and freight to your warehouse or 3PL (managed manufacturing).
Development stages are fixed fees for a defined outcome, and manufacturing is priced per unit.
What's national, and what's Queensland's
National. Most supplements in our records are TGA-listed medicines. The Therapeutic Goods Act is Commonwealth law: the listing on the ARTG, the permitted ingredients and indications, the label under TGO 116 and the Advertising Code are the same for a Brisbane brand as for a Sydney one (TGA approval). The company that lists the medicine is its sponsor: an Australian resident, or a company incorporated and doing business in Australia (the TGA sponsor).
Queensland. A supplement sold as a food, such as many sports and protein powders, is covered by the Food Standards Code, which the states, territories and local councils enforce (the food pathway). In Queensland, the Food Act 2006 means most food businesses need a licence from their local council, including a business that "manufactures food (making food by combining ingredients)". Primary producers such as dairy and meat businesses are accredited by Safe Food Production Queensland instead. Licensed or not, a food business must comply with all food safety legislation. Your council confirms what your business needs.
From our records
- A complex herbal capsule built around KSM-66® ashwagandha, with an evidence package covering more than 13 ingredients: 32 days from design to production order.
- The Belly Solution: a TGA-listed travel gut-health powder, about eight months from formulation to dispatch, then a national pharmacy distribution trial with more than 30 new stockists in the first week.
- ATP Science's core range: four TGA-listed capsules reformulated from scratch and a food-pathway performance powder, with reorders on three within a year.
- EverLeanBody: a TGA-listed capsule built around affron®, 5.8 months from signed brief to dispatch, delivered to the brand's third-party logistics partner.
Questions
Frequently asked questions
Yes. We're based in Brookvale, Sydney, and work with brands across Australia and New Zealand. Development runs through calls, documents and samples, and we deliver the finished product to your warehouse or 3PL.
We're a product development company, not a factory. We develop the product and make it compliant, then manage its manufacture through audited cGMP partners and deliver it to you. See choosing a supplement manufacturer.
No. A listed medicine follows the same Commonwealth rules in every state. What differs is the state law for foods: in Queensland, most food businesses, including food manufacturers, need a licence from their local council under the Food Act 2006.
Development stages are fixed fees for a defined outcome, and manufacturing is priced per unit. See what a supplement costs to develop.
Book a 15-minute call, or tell us what you're building on the contact page.
Case studies
Case studies
Design to production order in 32 days
From design to production order in 32 days
Read the story →
From a first product to a national pharmacy rollout
About eight months from formulation to dispatch
Read the story →
Rebuilding a sports brand's core range
Five products in production from late 2023
Read the story →
Signed brief to dispatch in under six months
5.8 months from signed brief to dispatch
Read the story →Keep reading
Keep reading
Supplement product development for Melbourne brands
Supplement product development for Melbourne and Victorian brands: the formula, evidence, TGA listing, label and managed manufacturing, delivered to you.
How to start a supplement brand in Australia: the steps from idea to shelf
Starting a supplement brand in Australia, step by step: the pathway, ingredients and claims, the TGA sponsor, manufacturing, the label, the listing and launch.
Supplement product development in Sydney, from formula to shelf
Supplement product development in Sydney: the formula, the evidence, the TGA listing, the label and managed manufacturing, from our base in Brookvale.
Permitted indications: what a listed medicine can claim, and the evidence behind it
What a TGA-listed medicine can claim: the permitted indications, the evidence the sponsor must hold, the label statements and the advertising rules.
Sources
General information, checked against these sources on 3 November 2026. It isn't advice on a particular product. Our work is from Take Friday Off's records.
- Do I need a food business licence?, Queensland Government, last updated 26 November 2025 (Food Act 2006 (Qld))
- Therapeutic Goods Act 1989, Federal Register of Legislation
- Food and medicine regulation, Therapeutic Goods Administration
