Case studiesFirst launchMother Daily

Six versions to get a postnatal formula right

One of our largest first production runs, shipped in 2024.

At a glance

  • Postnatal supplement
  • Six formula versions
  • Evidence to full production run

The brand

Mother Daily, an Australian mothers' health brand, backed by a venture fund.

The challenge

A postnatal supplement with evidence behind every key ingredient.

What we built

An evidence package covering eight key ingredients, six versions of the formula until it was right, the nutrition panel, label press proofs and a full production run.

Manufacturing and delivery

We managed manufacturing and the freight of the full run to the brand's warehouse.

The result

  • One of our largest first production runs, shipped in 2024.

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