Better products start here.
Tell us what you're building. Gabriel replies within one business day.
Brookvale NSW 2100––:––33.76° S, 151.27° E
What happens after you press send.
- 01
A reply within one business day
Your message goes straight to Gabriel.
- 02
Fifteen minutes on your product
A call on your pipeline, your regulatory pathway and what the five steps would look like for your next product.
- 03
Clear next steps, either way
Whether or not we work together, you leave with next steps. No deck, no obligation.
Bring what you have.
A first call doesn't need a finished brief. Just before the call, think about the customer, the format of the product and the cost of goods you want to achieve.
- 01
The customer
Who the product is for, and the claim it needs to make for them.
- 02
The format
The one you have in mind, or the choice you're still weighing.
- 03
The price
The retail price it has to sell at, or the target cost of goods.
- 04
The timing
When it needs to be on shelf, and what's in the way today.
Questions before you write?
More in the questions brands ask us.
Yes, where there is a plan and the backing to scale: a brand with that ambition gets the team and system an established brand has, from its next SKU. If the idea doesn’t yet have backing or a plan to scale, join the list for first access to our notes and sessions as they start.
Yes. Evidence packages, TGA listings, label and advertising reviews and stability protocols are available on their own, as are FSANZ and AICIS work. Friday Launch Engine™ runs end to end when you want the whole product carried.
Fixed fees for a defined outcome at each stage, from discovery to launch, and manufacturing priced per unit. You know the investment before each stage begins.
Brookvale, Sydney, working with brands across Australia, New Zealand and the Asia-Pacific region.
Blackmores, BioCeuticals, TSI Group, Lifestream, Accenture, DLA Piper.
Close your laptop on Thursday night and relax.
Your launch keeps moving, in hands that care about it as much as you do. That's The Friday Feeling™.
15 minutes, no obligation, and a clear next step either way.
Questions first? Read the questions brands ask us