Case studiesFirst launch

Design to production order in 32 days

From design to production order in 32 days.

At a glance

  • TGA-listed medicine
  • Built on KSM-66®, a clinically studied ashwagandha extract
  • 32 days, design to production order

The brand

A founder-led men's performance start-up from a team with a background in branding and marketing.

The challenge

A complex herbal formula built around branded KSM-66 ashwagandha, needed on a tight timeline.

What we built

The formula, an evidence package covering more than 13 ingredients, the TGA listing and a long-term stability program.

Manufacturing and delivery

We managed manufacturing through to delivery.

The result

  • From design to production order in 32 days.

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