Guides

Guides to the rules a supplement, food or cosmetic meets in Australia

Plain guides to the rules a wellness product meets in Australia, each checked against the regulator pages it cites: how an AUST L listing works and what it costs, what the ARTG is, what a listed medicine can claim and how it can be advertised, how a new ingredient gets permitted, in a medicine or a food, when a claim needs an assessed listing, the stability evidence the TGA expects, what a sponsor answers for, who registers with AICIS, how a supplement is exported, and what development costs and how long it takes.

Guide

TGA listing guide

TGA approval for supplements usually means an AUST L listing on the ARTG: what AUST L means, the steps, the TGO 116 labels and the 2026–27 fees.

Read more
Guide

ARTG guide

ARTG search, step by step: look up an AUST L, AUST R or AUST L(A) number on the TGA's register, and see what an entry does and doesn't tell you.

Read more
Guide

AICIS guide

Cosmetic product registration in Australia: AICIS registers businesses, not products. Who must register, the 2026–27 costs, and where the TGA comes in.

Read more
Guide

Development timeline

How long it takes to develop a supplement, from our records: 32 days from design to production order at the fastest, the stages, and what holds a launch up.

Read more
Guide

Stability testing guide

Shelf life testing for listed medicines: the stability evidence the TGA expects, real-time and accelerated studies, ongoing testing and failed results.

Read more
Guide

Claims and indications guide

What a TGA-listed medicine can claim: the permitted indications, the evidence the sponsor must hold, the label statements and the advertising rules.

Read more
Guide

Development costs

What a supplement costs to develop in Australia: the development stages, the TGA's 2026–27 fees, minimum orders, cost of goods and what adds to the bill.

Read more
Guide

New ingredients guide

How a new ingredient gets into the TGA's Permissible Ingredients Determination: IN1 to IN4 applications, the data, 2026–27 fees, timeframes and exclusivity.

Read more
Guide

Advertising guide

How the TGA's Advertising Code applies to a supplement: what counts as advertising, required statements, testimonials, influencers, social media and penalties.

Read more
Guide

Pet supplements guide

When a pet supplement needs APVMA registration and when it is a pet food: the claims test, excluded and listed products, fees, timeframes and labels.

Read more
Guide

GMP clearance guide

When an overseas factory needs TGA GMP clearance for a listed medicine: the MRA, compliance verification and inspection routes, evidence, fees and renewal.

Read more
Guide

Novel foods guide

When a food or ingredient is a novel food under the Food Standards Code, how to check, the FSANZ application, its fees and timeframes, and exclusive use.

Read more
Guide

TGA sponsor guide

A TGA sponsor in Australia is legally responsible for a listed medicine: who can be one, what an overseas brand does, how to become one, and the duties.

Read more
Guide

Assessed listed medicines guide

What an assessed listed medicine (AUST L(A)) can claim, how the TGA evaluates its efficacy, and the 2026–27 fees, timeframes and five-year data protection.

Read more
Guide

Export guide

Exporting a supplement made in Australia: export-only ARTG listings, the TGA's CPP and CLP certificates, 2026–27 fees, and what the importing country decides.

Read more
Guide

Beauty supplements guide

Why a skin, hair or nail supplement is a TGA-listed medicine in Australia, the claims it can make, collagen and other ingredients, and the advertising rules.

Read more
Guide

Labelling guide

TGA labelling requirements for supplements under TGO 116: the main label, other required information, text size, warnings, allergens and the transition.

Read more
Guide

Starting a supplement brand

Starting a supplement brand in Australia, step by step: the pathway, ingredients and claims, the TGA sponsor, manufacturing, the label, the listing and launch.

Read more
Guide

Choosing a manufacturer

Choosing a supplement manufacturer in Australia: what a TGA licence covers and how to check it, sites overseas, the GMP agreement and how each batch is tested.

Read more
Development journey

Extending a range

Supplement range extension in Australia: what each new product needs from the TGA, what carries over from your first, and how brands we work with grew.

Read more
Development journey

Reformulating a product

Reformulating a TGA-listed supplement: which changes make a new listing, which update yours, the stability evidence, and reformulations from our records.

Read more
Development journey

Bringing a brand to Australia

Selling supplements in Australia as an overseas brand: an Australian sponsor, permitted ingredients and claims, TGA GMP clearance for the maker, and the label.

Read more
Guide

Branded ingredients guide

Branded, clinically studied ingredients in supplements: why the exact preparation matters to the TGA, what to ask the supplier, the claims, and the ones we use.

Read more
Guide

Prenatal and postnatal guide

Working with a prenatal supplement manufacturer: the TGA rules for pregnancy claims and warnings, taste and format, and four prenatals from our records.

Read more
Guide

Probiotics guide

Working with a probiotic supplement manufacturer: the quality standard, strain names on the label, holding the count to expiry, and our probiotic work.

Read more
Guide

Choosing a development partner

Building a TGA-listed supplement brand in Australia: what a contract manufacturer, a regulatory consultant and a development partner each do, and what to ask.

Read more
Guide

Sports supplements guide

Working with a sports supplement manufacturer in Australia: when a sports product is a food or a TGA-listed medicine, the rules for each, and our records.

Read more
Guide

Women's health guide

Working with a women's health supplement manufacturer: the TGA rules for claims, the evidence they need, and what we've built, from preconception to menopause.

Read more
Guide

Sample packs guide

Supplement sample packs, trial packs and travel packs in Australia: label rules for small packs, sampling and advertising, stability and minimums.

Read more
Guide

Sustainable packaging guide

Sustainable supplement packaging in Australia: recycled PET bottles, what a medicine's pack must still do, and the ACCC's principles for environmental claims.

Read more
Guide

Sleep and stress guide

Sleep and stress supplement formulation in Australia: the claims a listed medicine can make, melatonin and ashwagandha rules, and the products in our records.

Read more
Guide

Eye health guide

Eye health supplement formulation in Australia: what the AREDS2 study used and found, the eye indications a listed medicine can carry, and our AREDS2 work.

Read more
Guide

Omega-3 guide

Fish oil supplement manufacturer guide for Australia: the TGA rules for omega-3 fish oil, the heart and brain claims, softgels, stability and our records.

Read more
Guide

Hair growth guide

Hair growth supplement manufacturer guide for Australia: why a hair supplement is a TGA-listed medicine, the hair claims it can make, and our hair ranges.

Read more
Guide

Supplement registration

Food supplement registration in Australia: when a supplement is listed or registered with the TGA, when it's a food with no product registration, and cosmetics.

Read more
Guide

Energy and focus guide

Energy supplement formulation in Australia: the energy and focus claims a listed medicine can make, the TGA's caffeine and guarana conditions, and our records.

Read more
Guide

Joint health guide

Joint supplement manufacturer guide for Australia: the joint claims a listed medicine can make, the 'mild' rule, glucosamine and chondroitin, and our records.

Read more
Guide

Immune health guide

Immune supplement manufacturer guide for Australia: the immune claims a listed medicine can make, what they can't imply, the advertising rules, and our records.

Read more

Every guide sits under the pathway or service it belongs to, so its breadcrumbs lead back there: the TGA listing, ARTG, claims, advertising, new ingredients, stability, sponsor, assessed listing and export guides under listed medicines, the novel foods guide under foods, the AICIS and beauty supplements guides under skincare, the labelling guide under packaging, the timeline and the costs under formulation, the GMP clearance guide under manufacturing, and pet supplements under the pathways. This page lists them all in one place.

How the guides are written

Each guide opens with its answer in a few lines, then the detail, step by step, then the questions people ask us and the sources it was checked against, with the date. The facts come from the regulator's own pages and the legislation: the TGA, FSANZ, AICIS, the ACCC and the Federal Register of Legislation. Where a guide quotes a figure, such as a TGA fee or a caffeine limit, it was checked on the date the guide shows.

The guides are general information, not advice on a particular product. Timelines from our own records are marked as such.

The guides

Where to start

  • A brand of your own, from the start. The guide to starting a supplement brand takes the steps in order, from the pathway and the permitted ingredients to the sponsor, the manufacturer, the label, the listing and the launch, and points to the guide for each.
  • A supplement you want to sell as a medicine. Start with the TGA listing guide, which covers the AUST L listing step by step with the TGA's fees, then the claims and indications guide and the stability testing guide.
  • A powder, drink or bar that could be a food. The pathways page settles whether a product is a medicine, a food or a cosmetic, and the food pathway covers the sports food, claims and label rules.
  • A cream, serum or sunscreen. The skincare page settles the claim, and the AICIS guide covers who registers and what it costs.
  • A supplement for skin, hair or nails. The beauty supplements guide covers why it is a medicine, the claims it can make and the ingredients it can use.
  • A launch date and a budget. The development timeline guide sets out the stages, from our records, and what holds a launch up; the cost guide sets out what each part of the budget covers.
  • An ingredient that isn't permitted yet. The new ingredients guide covers the TGA's application levels, fees and timeframes, and the options meanwhile.
  • The label. The labelling guide covers what TGO 116 requires, from the main label to the warnings and the transition from TGO 92.
  • The marketing. The advertising guide covers what every ad must say, what influencers can and can't do, and what the TGA can do about an ad that breaks the rules.
  • A product for animals. The pet supplements guide covers where the APVMA draws the line, the products the law excludes or lists, and what registration costs.
  • A manufacturer to choose. The guide to choosing a supplement manufacturer covers what a TGA licence covers and how to check one, the five steps a listing names, the GMP agreement and the standards each batch is tested to, with the questions to ask before you sign.
  • A factory overseas. The GMP clearance guide covers the three routes to the TGA's clearance, the evidence and the fees.
  • A brand based overseas. The sponsor guide covers who can be the Australian sponsor, how to become one and what the role involves.
  • A claim the permitted list doesn't cover. The assessed listed medicines guide covers the AUST L(A) pathway, its evidence, fees and timeframes.
  • A new ingredient in a food. The novel foods guide covers when it needs FSANZ's approval, and what the application involves.
  • Selling overseas. The export guide covers exporting a listed medicine, export-only listings and the TGA's certificates.

Where we come in

We take a product through what the guides describe: the pathway at the brief, the formula inside the permitted ingredients and indications, the evidence, the stability program, the label and the listing, then we manage the manufacture. See Friday Launch Engine™, or book a call.

Close your laptop on Thursday night and relax.

Your launch keeps moving, in hands that care about it as much as you do. That's The Friday Feeling™.

15 minutes, no obligation, and a clear next step either way.

Questions first? Read the questions brands ask us