Guides to the rules a supplement, food or cosmetic meets in Australia
Plain guides to the rules a wellness product meets in Australia, each checked against the regulator pages it cites: how an AUST L listing works and what it costs, what the ARTG is, what a listed medicine can claim and how it can be advertised, how a new ingredient gets permitted, in a medicine or a food, when a claim needs an assessed listing, the stability evidence the TGA expects, what a sponsor answers for, who registers with AICIS, how a supplement is exported, and what development costs and how long it takes.
TGA listing guide
TGA approval for supplements usually means an AUST L listing on the ARTG: what AUST L means, the steps, the TGO 116 labels and the 2026–27 fees.
Read moreARTG guide
ARTG search, step by step: look up an AUST L, AUST R or AUST L(A) number on the TGA's register, and see what an entry does and doesn't tell you.
Read moreAICIS guide
Cosmetic product registration in Australia: AICIS registers businesses, not products. Who must register, the 2026–27 costs, and where the TGA comes in.
Read moreDevelopment timeline
How long it takes to develop a supplement, from our records: 32 days from design to production order at the fastest, the stages, and what holds a launch up.
Read moreStability testing guide
Shelf life testing for listed medicines: the stability evidence the TGA expects, real-time and accelerated studies, ongoing testing and failed results.
Read moreClaims and indications guide
What a TGA-listed medicine can claim: the permitted indications, the evidence the sponsor must hold, the label statements and the advertising rules.
Read moreDevelopment costs
What a supplement costs to develop in Australia: the development stages, the TGA's 2026–27 fees, minimum orders, cost of goods and what adds to the bill.
Read moreNew ingredients guide
How a new ingredient gets into the TGA's Permissible Ingredients Determination: IN1 to IN4 applications, the data, 2026–27 fees, timeframes and exclusivity.
Read moreAdvertising guide
How the TGA's Advertising Code applies to a supplement: what counts as advertising, required statements, testimonials, influencers, social media and penalties.
Read morePet supplements guide
When a pet supplement needs APVMA registration and when it is a pet food: the claims test, excluded and listed products, fees, timeframes and labels.
Read moreGMP clearance guide
When an overseas factory needs TGA GMP clearance for a listed medicine: the MRA, compliance verification and inspection routes, evidence, fees and renewal.
Read moreNovel foods guide
When a food or ingredient is a novel food under the Food Standards Code, how to check, the FSANZ application, its fees and timeframes, and exclusive use.
Read moreTGA sponsor guide
A TGA sponsor in Australia is legally responsible for a listed medicine: who can be one, what an overseas brand does, how to become one, and the duties.
Read moreAssessed listed medicines guide
What an assessed listed medicine (AUST L(A)) can claim, how the TGA evaluates its efficacy, and the 2026–27 fees, timeframes and five-year data protection.
Read moreExport guide
Exporting a supplement made in Australia: export-only ARTG listings, the TGA's CPP and CLP certificates, 2026–27 fees, and what the importing country decides.
Read moreBeauty supplements guide
Why a skin, hair or nail supplement is a TGA-listed medicine in Australia, the claims it can make, collagen and other ingredients, and the advertising rules.
Read moreLabelling guide
TGA labelling requirements for supplements under TGO 116: the main label, other required information, text size, warnings, allergens and the transition.
Read moreStarting a supplement brand
Starting a supplement brand in Australia, step by step: the pathway, ingredients and claims, the TGA sponsor, manufacturing, the label, the listing and launch.
Read moreChoosing a manufacturer
Choosing a supplement manufacturer in Australia: what a TGA licence covers and how to check it, sites overseas, the GMP agreement and how each batch is tested.
Read moreExtending a range
Supplement range extension in Australia: what each new product needs from the TGA, what carries over from your first, and how brands we work with grew.
Read moreReformulating a product
Reformulating a TGA-listed supplement: which changes make a new listing, which update yours, the stability evidence, and reformulations from our records.
Read moreBringing a brand to Australia
Selling supplements in Australia as an overseas brand: an Australian sponsor, permitted ingredients and claims, TGA GMP clearance for the maker, and the label.
Read moreBranded ingredients guide
Branded, clinically studied ingredients in supplements: why the exact preparation matters to the TGA, what to ask the supplier, the claims, and the ones we use.
Read morePrenatal and postnatal guide
Working with a prenatal supplement manufacturer: the TGA rules for pregnancy claims and warnings, taste and format, and four prenatals from our records.
Read moreProbiotics guide
Working with a probiotic supplement manufacturer: the quality standard, strain names on the label, holding the count to expiry, and our probiotic work.
Read moreChoosing a development partner
Building a TGA-listed supplement brand in Australia: what a contract manufacturer, a regulatory consultant and a development partner each do, and what to ask.
Read moreSports supplements guide
Working with a sports supplement manufacturer in Australia: when a sports product is a food or a TGA-listed medicine, the rules for each, and our records.
Read moreWomen's health guide
Working with a women's health supplement manufacturer: the TGA rules for claims, the evidence they need, and what we've built, from preconception to menopause.
Read moreSample packs guide
Supplement sample packs, trial packs and travel packs in Australia: label rules for small packs, sampling and advertising, stability and minimums.
Read moreSustainable packaging guide
Sustainable supplement packaging in Australia: recycled PET bottles, what a medicine's pack must still do, and the ACCC's principles for environmental claims.
Read moreSleep and stress guide
Sleep and stress supplement formulation in Australia: the claims a listed medicine can make, melatonin and ashwagandha rules, and the products in our records.
Read moreEye health guide
Eye health supplement formulation in Australia: what the AREDS2 study used and found, the eye indications a listed medicine can carry, and our AREDS2 work.
Read moreOmega-3 guide
Fish oil supplement manufacturer guide for Australia: the TGA rules for omega-3 fish oil, the heart and brain claims, softgels, stability and our records.
Read moreHair growth guide
Hair growth supplement manufacturer guide for Australia: why a hair supplement is a TGA-listed medicine, the hair claims it can make, and our hair ranges.
Read moreSupplement registration
Food supplement registration in Australia: when a supplement is listed or registered with the TGA, when it's a food with no product registration, and cosmetics.
Read moreEnergy and focus guide
Energy supplement formulation in Australia: the energy and focus claims a listed medicine can make, the TGA's caffeine and guarana conditions, and our records.
Read moreJoint health guide
Joint supplement manufacturer guide for Australia: the joint claims a listed medicine can make, the 'mild' rule, glucosamine and chondroitin, and our records.
Read moreImmune health guide
Immune supplement manufacturer guide for Australia: the immune claims a listed medicine can make, what they can't imply, the advertising rules, and our records.
Read moreEvery guide sits under the pathway or service it belongs to, so its breadcrumbs lead back there: the TGA listing, ARTG, claims, advertising, new ingredients, stability, sponsor, assessed listing and export guides under listed medicines, the novel foods guide under foods, the AICIS and beauty supplements guides under skincare, the labelling guide under packaging, the timeline and the costs under formulation, the GMP clearance guide under manufacturing, and pet supplements under the pathways. This page lists them all in one place.
How the guides are written
Each guide opens with its answer in a few lines, then the detail, step by step, then the questions people ask us and the sources it was checked against, with the date. The facts come from the regulator's own pages and the legislation: the TGA, FSANZ, AICIS, the ACCC and the Federal Register of Legislation. Where a guide quotes a figure, such as a TGA fee or a caffeine limit, it was checked on the date the guide shows.
The guides are general information, not advice on a particular product. Timelines from our own records are marked as such.
The guides
- Starting a supplement brand: every step from the idea to the first batch on a shelf, in order, with the guide for each.
- TGA listing for a supplement: the AUST L pathway step by step, with the TGA's fees.
- The ARTG and AUST L numbers: what the register is and what the number on the label means.
- Claims and permitted indications: what a listed medicine can claim, and the evidence behind each claim.
- Stability testing: what the TGA expects, and how the shelf life on the label is supported.
- AICIS registration: who registers to import or make cosmetics and their ingredients, and what it costs.
- How long it takes to develop a supplement: the stages, from our records, and what holds a launch up.
- What it costs to develop a supplement: the development work, the TGA's fees, the minimum order and the cost of goods.
- Advertising a supplement: the TGA's Advertising Code, influencers, social media and penalties.
- New ingredients: how an ingredient that isn't permitted gets into the Permissible Ingredients Determination.
- Pet supplements: when a product for animals needs APVMA registration, and when it is a pet food.
- GMP clearance: what a listed medicine made overseas needs from the TGA, and why supplement factories often need an inspection.
- Choosing a manufacturer: what a TGA licence covers and how to check it, the GMP agreement, release for supply and the standards each batch is tested to.
- The TGA sponsor: who is legally responsible for a listed medicine, what an overseas brand does, and the sponsor's duties.
- Assessed listed medicines: the AUST L(A) pathway for claims stronger than the permitted list, with the TGA's fees and timeframes.
- Novel foods: when a new food ingredient needs FSANZ approval, what it costs and how long it takes.
- Exporting a supplement: export-only listings, the TGA's export certificates and what the importing country decides.
- Beauty supplements: why a skin, hair or nail supplement is a medicine, the claims it can make, collagen and the advertising rules.
- Labelling a supplement: what a listed medicine's label must show under TGO 116, from the main label to the warnings.
Where to start
- A brand of your own, from the start. The guide to starting a supplement brand takes the steps in order, from the pathway and the permitted ingredients to the sponsor, the manufacturer, the label, the listing and the launch, and points to the guide for each.
- A supplement you want to sell as a medicine. Start with the TGA listing guide, which covers the AUST L listing step by step with the TGA's fees, then the claims and indications guide and the stability testing guide.
- A powder, drink or bar that could be a food. The pathways page settles whether a product is a medicine, a food or a cosmetic, and the food pathway covers the sports food, claims and label rules.
- A cream, serum or sunscreen. The skincare page settles the claim, and the AICIS guide covers who registers and what it costs.
- A supplement for skin, hair or nails. The beauty supplements guide covers why it is a medicine, the claims it can make and the ingredients it can use.
- A launch date and a budget. The development timeline guide sets out the stages, from our records, and what holds a launch up; the cost guide sets out what each part of the budget covers.
- An ingredient that isn't permitted yet. The new ingredients guide covers the TGA's application levels, fees and timeframes, and the options meanwhile.
- The label. The labelling guide covers what TGO 116 requires, from the main label to the warnings and the transition from TGO 92.
- The marketing. The advertising guide covers what every ad must say, what influencers can and can't do, and what the TGA can do about an ad that breaks the rules.
- A product for animals. The pet supplements guide covers where the APVMA draws the line, the products the law excludes or lists, and what registration costs.
- A manufacturer to choose. The guide to choosing a supplement manufacturer covers what a TGA licence covers and how to check one, the five steps a listing names, the GMP agreement and the standards each batch is tested to, with the questions to ask before you sign.
- A factory overseas. The GMP clearance guide covers the three routes to the TGA's clearance, the evidence and the fees.
- A brand based overseas. The sponsor guide covers who can be the Australian sponsor, how to become one and what the role involves.
- A claim the permitted list doesn't cover. The assessed listed medicines guide covers the AUST L(A) pathway, its evidence, fees and timeframes.
- A new ingredient in a food. The novel foods guide covers when it needs FSANZ's approval, and what the application involves.
- Selling overseas. The export guide covers exporting a listed medicine, export-only listings and the TGA's certificates.
Where we come in
We take a product through what the guides describe: the pathway at the brief, the formula inside the permitted ingredients and indications, the evidence, the stability program, the label and the listing, then we manage the manufacture. See Friday Launch Engine™, or book a call.
Case studies
Case studies
Signed brief to dispatch in under six months
5.8 months from signed brief to dispatch
Read the story →From a first product to a national pharmacy rollout
About eight months from formulation to dispatch
Read the story →Nine products and a long partnership
Five production batches from 2021 to 2025
Read the story →Keep reading
Keep reading
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