Your fractional product team.
Senior formulation, regulatory, manufacturing and supply expertise, without the headcount. One team takes your concept from first idea to a compliant, ready-to-ship product, for a fraction of the cost and complexity of building it in-house.
Friday Launch Engine™
Five steps. One team. Total product delivery.
Discover
We align the product with your commercial, brand and regulatory requirements from day one: market, portfolio, pathway and forecast. Every decision then builds towards a product that sells and a pipeline that scales.
- A brief, a regulatory pathway and a forecast you can take to the board.
- Go or no-go on the brief, and which regulatory pathway to take.
- A clinical nurse consultant wanted her own vitamin B3 product but wasn't sure which regulatory pathway applied.
- We settled it at the brief: a single-ingredient 500 mg tablet as a TGA-listed medicine. Formula, quote, evidence, listing and label followed in order. From signed quote to delivery: about 6.5 months.
Design
Evidence-based formulation, with early access to new ingredients, emerging research and the formats your customers are already looking for, sourced through our global ingredient network.
- A formulation, a specification and a quote.
- The formulation, the format and the target unit price.
- A postnatal supplement needed evidence behind every key ingredient, and the first formula wasn't right.
- Six versions until it was, with an evidence package covering eight key ingredients, then a first production run of 4,935 units.
De-risk
Compliance built in, not bolted on. Claims, evidence, labelling and listing are prepared alongside the formula, to TGA, FSANZ and AICIS requirements, so nothing is unpicked later.
- Claims with the evidence behind them, artwork reviewed for compliance, and the listing.
- The claims you will make, and the evidence behind them.
- An eye-health formula needed its vitamin E dose set to the AREDS2 level before it was built.
- We set it before anything was made, and designed a stability program to support the shelf life. We moved from design to production in under seven weeks.
Deliver
We manage manufacturing, so you don't have to. cGMP manufacturing partners are matched to your format, volume and margin. One team carries specification, packaging and labelling, and we handle release testing, imports and freight through to your warehouse or 3PL.
- Finished product delivered to your warehouse, with the playbook.
- The first run and the launch date.
- NeurENERGY was already a best-seller that we had designed and formulated, so every run had to land on spec and on time, whatever moved in the supply chain.
- We managed the 2024 production run through to delivery, 5,078 units, with stability testing in place.
Drive
After launch, we track performance against the plan and build range extensions and the next SKU, so the pipeline keeps moving.
- A pipeline, not a one-off.
- What comes next in the pipeline.
- A hair care brand's first TGA-listed formula needed to grow with the range.
- Reorders since 2021, then an upgraded formula with a full new listing package and stability testing, shipped in 2026.
Made by audited supply partners operating to cGMP. Compliance with TGA and FSANZ requirements is built in from day one.
Twenty-four months, or six
Where the months go
Each waiting on the last.
Evidence, label and stability run alongside manufacture. The same product, in as little as a quarter of the time.
Compliance from day one. Steps in parallel.
Compliance from day one
Claims, evidence and labelling are designed in at the brief, so nothing is unpicked after formulation.
Steps in parallel
Formulation, regulatory and sourcing run alongside each other, not one after another.
Partners already in place
We match established ingredient suppliers and cGMP manufacturers to your format before the first run.
One team, one point of contact
Up to six hires or vendors become one team on your side, so you make decisions once.
Real updates, straight answers
Most of our reviews mention the communication before the speed. You always know where the product is, what happens next and when.
Close your laptop on Thursday night and relax.
Your launch keeps moving, in hands that care about it as much as you do. That's The Friday Feeling™.
15 minutes, no obligation, and a clear next step either way.
Questions first? Read the questions brands ask us