Case studiesFirst launchArxi

A preconception formula that keeps reordering

Three production orders since 2024.

At a glance

  • Capsule plus 7-day pack
  • TGA-listed medicine
  • Three production orders

The brand

Arxi, a fertility brand founded by a fertility dietitian, a national Dietitian of the Year finalist, and a clinical nutritionist.

The challenge

A TGA-listed female preconception supplement, with the evidence to support it.

What we built

The formula, the claims evidence, the TGA listing, the label and the product specification, plus a 24-month stability program. We later added a 7-day sample pack for events and sampling.

Manufacturing and delivery

We managed manufacturing for every order, troubleshooting the first run with the maker, through to delivery.

The result

  • Three production orders since 2024.

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