Making a prenatal people will actually take

The brand

Arxi, a fertility and pregnancy brand founded by a fertility dietitian, a national Dietitian of the Year finalist, and a clinical nutritionist.

The challenge

Deliver a full prenatal vitamin and mineral dose in a form pregnant women will accept. B vitamins and selenium are bitter and smell strongly, and vitamin C fizzes in liquid.

What we built

We started with a liquid drop. When trials showed it wasn't stable and the taste couldn't be masked, we traced the main odour to one selenium form and removed it, tested a liposomal liquid, then moved to a two-a-day chewable with Rocoat® coated B vitamins to tame the taste. Our label review caught two errors before print.

Manufacturing and delivery

We're managing manufacturing now, through to delivery.

Where it stands

• In production, due for dispatch in late October 2026.