A pain relief cream built to challenge the category leaders
Due in late 2026.
At a glance
- Cream
- TGA-listed medicine
- A traditional botanical
- Challenger to the category leaders
The brand
A founder-led Australian pain relief brand built on a traditional botanical, with international distribution interest ahead of launch.
The challenge
A TGA-listed pain relief cream that pairs a traditional botanical with proven ingredients, matches the category's leading creams on formula and price, feels non-greasy, doesn't stain, and comes in a pack older users can open easily.
What we built
The formula and R&D samples, the claims evidence, the TGA listing (updated after a preservative change), the stability program, the product specification and the label.
Manufacturing and delivery
We're managing manufacturing now, including the tube supply, through to delivery.
Where it stands
- Due in late 2026.
“I've got the first batch and I love them.”
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