A prenatal built on native botanicals

The brand

A profit-for-purpose native-plant supplement brand whose profits fund free prenatals for women on a healthcare card, co-founded by the founder of a leading creative agency.

The challenge

A prenatal multivitamin built as much as possible on native Australian plant powders, led by Kakadu plum.

What we built

Three versions of the formula, quotes from three manufacturers, an evidence package covering 13 or more ingredients, the TGA listing, the label and the stability protocol. We also sourced a replacement Kakadu plum with First Nations provenance.

Manufacturing and delivery

We managed production and troubleshooting through to delivery for launch.

The result

• The brand launched in August 2025.