An eye-health formula, certified halal and reordered
From design to production order in under seven weeks
At a glance
- TGA-listed medicine
- Built on the nutrient levels of the AREDS2 clinical trial
- Halal certified
- Design to reorder
The brand
An Australian eye-health brand founded by an ophthalmic surgeon.
The challenge
A premium eye-health formula built on the landmark AREDS2 nutrient levels, with a sample pack to drive trial, and halal certification to reach more customers.
What we built
The formula, updated to AREDS2 vitamin E levels before build, a 60-count pack and a 7-day trial pack, halal certification, and a 24-month stability program.
Manufacturing and delivery
We managed manufacturing of both pack sizes, for both runs, through to delivery.
The result
- From design to production order in under seven weeks
- Reordered a year later, with the halal certification renewed
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