The discovery phase – the first step to launching great products

Sometimes we take an action-oriented bias to getting products developed and out the door - the classic ‘she’ll be right’ or Minimum Viable Product approach.

If we’re lucky, this works really well - we time the market or the consumer perfectly or we’re right on time as a seismic shift happens in global demand and we do well. Often, however, skipping a proper discovery stage either by accident or design leads to a sub-optimal result.

In this video, we discuss an easy-to-implement process that can help.