---
title: "Vitable: A hair range in recycled packaging"
description: "Vitable's hair range: a TGA-listed capsule on a clinically studied Biota orientalis extract and a cosmetic serum, both delivered in 2024 and 2025."
url: https://takefridayoff.com/work/vitable-hair-growth-range
---
# Vitable: A hair range in recycled packaging

https://takefridayoff.com/work/vitable-hair-growth-range · First launch

At a glance: Capsule and serum · TGA-listed medicine and cosmetic · Built on a clinically studied Biota orientalis extract, AnaGain™ under licence and Quatrefolic® · 100% recycled PET

**The brand.** Vitable, a venture-backed Sydney personalised-vitamin brand operating across five countries, whose founders were named among Australia's Top 100 Young Entrepreneurs (2024), now being acquired by ASX-listed Elixinol Wellness.

**The challenge.** A hair growth range: an evidence-based capsule and a matching serum.

**What we built.** A complex TGA-listed capsule with more than 13 ingredients, including a clinically studied Biota orientalis extract, AnaGain™ under licence and Quatrefolic® active folate, in a 100% recycled PET bottle, plus a matching topical serum on the cosmetics pathway. We formulated and manufactured both, and sourced the recycled bottles.

**Manufacturing and delivery.** We managed manufacturing of both products, including the recycled bottle supply, through to delivery.

**The result.**
- Both products delivered in 2024 and 2025.

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.