---
title: "ATP Science: Rebuilding a sports brand's core range"
description: "Five products in production from late 2023. Several of its best-known formulas had room to improve on ingredient quality, dose and permitted indications."
url: https://takefridayoff.com/work/sports-brand-core-range
---
# ATP Science: Rebuilding a sports brand's core range

https://takefridayoff.com/work/sports-brand-core-range · Established brand

At a glance: Capsules and a powder · TGA-listed medicines and food · Includes Testofen®, a clinically studied fenugreek extract · Five products, reformulation to reorder

**The brand.** A private-equity-backed Australian sports and wellness brand, turning over A$24 million a year by 2019 and exporting to New Zealand, the UK and the UAE.

**The challenge.** Several of its best-known formulas had room to improve on ingredient quality, dose and permitted indications.

**What we built.** Four TGA-listed capsules, reformulated from scratch (one built on Testofen®, a clinically studied fenugreek extract), plus a food-pathway performance powder. We handled the TGA listings, stability protocols, label review and manufacturing.

**Manufacturing and delivery.** We managed manufacturing for all five products and every reorder, and worked through a co-packer delay, through to delivery.

**The result.**
- Five products in production from late 2023
- Reorders on three of them within a year

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.