---
title: "A TGA-listed prenatal capsule built on plant powders"
description: "A TGA-listed prenatal capsule built as much as possible on plant powders, with evidence for 13+ ingredients, three formula versions and a 2025 launch."
url: https://takefridayoff.com/work/prenatal-multivitamin-capsule
---
# A prenatal built on plant powders

https://takefridayoff.com/work/prenatal-multivitamin-capsule · First launch

At a glance: Capsule · TGA-listed medicine · Built as much as possible on plant powders

**The brand.** A new supplement brand.

**The challenge.** A prenatal multivitamin built as much as possible on plant powders.

**What we built.** Three versions of the formula, quotes from three manufacturers, an evidence package covering 13 or more ingredients, the TGA listing, the label and the stability protocol. We also sourced a replacement supply of the formula's lead plant ingredient.

**Manufacturing and delivery.** We managed production and troubleshooting through to delivery for launch.

**The result.**
- The brand launched in 2025.

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.