---
title: "Ora: practitioner-grade natural medicine | Take Friday Off"
description: "A brand in practitioner clinics and premium retailers across Australia and New Zealand, a member of 1% for the Planet, and expanding into new markets."
url: https://takefridayoff.com/work/ora-practitioner-natural-medicine
---
# Ora: Practitioner-grade natural medicine, built on clinical evidence

https://takefridayoff.com/work/ora-practitioner-natural-medicine · Our own brand · our own brand

At a glance: Capsules, powders, tonics and chewable tablets · TGA-listed medicines and premium functional foods · Built on affron®, KSM-66®, GutGard®, Ferrochel®, life's™OMEGA, Vitashine™, ioPea™, PANMOL® and SIRTCell™ · Our founder's own brand

**The brand.** Ora, a premium Australian natural medicine brand founded by Gabriel Perera, recommended by naturopaths, herbalists and functional medicine practitioners and carried by premium retailers across Australia and New Zealand.

**The challenge.** Build a full practitioner-grade range across healthy longevity, women's hormonal health, gut health, and sleep, stress and recovery, with every formula therapeutically dosed, plant-based and backed by evidence.

**What we built.** A range of around 19 products, each built on ingredients with gold-standard clinical research behind them, using certified organic ingredients where possible. One formula was co-created with clinical herbalist Erin Lovell Verinder. Ora also runs pilot studies on its own products, and every batch is independently third-party tested.

**Manufacturing and delivery.** Managed end to end through the same process and manufacturing partners we use for every client.

**The result.**
- A brand in practitioner clinics and premium retailers across Australia and New Zealand, a member of 1% for the Planet, and expanding into new markets.

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.