---
title: "Client Confidential: A prenatal built on native botanicals"
description: "The brand launched in August 2025. A prenatal multivitamin built as much as possible on native Australian plant powders, led by Kakadu plum."
url: https://takefridayoff.com/work/native-botanical-prenatal
---
# Client Confidential: A prenatal built on native botanicals

https://takefridayoff.com/work/native-botanical-prenatal · First launch

At a glance: Capsule · TGA-listed medicine · Built on native Kakadu plum with First Nations provenance

**The brand.** A profit-for-purpose native-plant supplement brand whose profits fund free prenatals for women on a healthcare card, co-founded by the founder of a leading creative agency.

**The challenge.** A prenatal multivitamin built as much as possible on native Australian plant powders, led by Kakadu plum.

**What we built.** Three versions of the formula, quotes from three manufacturers, an evidence package covering 13 or more ingredients, the TGA listing, the label and the stability protocol. We also sourced a replacement Kakadu plum with First Nations provenance.

**Manufacturing and delivery.** We managed production and troubleshooting through to delivery for launch.

**The result.**
- The brand launched in August 2025.

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.