---
title: "Mother Daily: Six versions to get a postnatal formula right"
description: "One of our largest first production runs, shipped in 2024. Mother Daily, an Australian mothers' health brand, backed by a venture fund."
url: https://takefridayoff.com/work/mother-daily-postnatal-supplement
---
# Mother Daily: Six versions to get a postnatal formula right

https://takefridayoff.com/work/mother-daily-postnatal-supplement · First launch

At a glance: Postnatal supplement · Six formula versions · Evidence to full production run

**The brand.** Mother Daily, an Australian mothers' health brand, backed by a venture fund.

**The challenge.** A postnatal supplement with evidence behind every key ingredient.

**What we built.** An evidence package covering eight key ingredients, six versions of the formula until it was right, the nutrition panel, label press proofs and a full production run.

**Manufacturing and delivery.** We managed manufacturing and the freight of the full run to the brand's warehouse.

**The result.**
- One of our largest first production runs, shipped in 2024.

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.