---
title: "A kava cream built to challenge the category leaders"
description: "A TGA-listed pain relief cream pairing traditional Pacific kava with proven ingredients, for a founder-led Australian brand. Due November to December 2026."
url: https://takefridayoff.com/work/kava-pain-relief-cream
---
# A kava cream built to challenge the category leaders

https://takefridayoff.com/work/kava-pain-relief-cream · First launch · shipping soon

At a glance: Cream · TGA-listed medicine · Traditional Pacific kava · Challenger to the category leaders

**The brand.** A founder-led Australian pain relief brand built on a traditional Pacific Island ingredient, with international distribution interest ahead of launch.

**The challenge.** A TGA-listed pain relief cream that pairs kava with proven ingredients, matches the category's leading creams on formula and price, feels non-greasy, doesn't stain, and comes in a pack older users can open easily.

**What we built.** The formula and R&D samples, the claims evidence, the TGA listing (updated after a preservative change), the stability program, the product specification and the label.

**Manufacturing and delivery.** We're managing manufacturing now, including the tube supply, through to delivery.

**The result.**
- Due in November to December 2026.

> "I've got the first batch and I love them." (Founder, on the R&D samples)

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.