---
title: "An eye-health formula, certified halal and reordered"
description: "A halal-certified eye-health formula on AREDS2 nutrient levels for a surgeon-founded brand: design to production order in under seven weeks."
url: https://takefridayoff.com/work/halal-eye-health-formula
---
# An eye-health formula, certified halal and reordered

https://takefridayoff.com/work/halal-eye-health-formula · Established brand

At a glance: TGA-listed medicine · Built on the nutrient levels of the AREDS2 clinical trial · Halal certified · Design to reorder

**The brand.** An Australian eye-health brand founded by an ophthalmic surgeon.

**The challenge.** A premium eye-health formula built on the landmark AREDS2 nutrient levels, with a sample pack to drive trial, and halal certification to reach more customers.

**What we built.** The formula, updated to AREDS2 vitamin E levels before build, a 60-count pack and a 7-day trial pack, halal certification, and a 24-month stability program.

**Manufacturing and delivery.** We managed manufacturing of both pack sizes, for both runs, through to delivery.

**The result.**
- From design to production order in under seven weeks
- Reordered a year later, with the halal certification renewed

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.