---
title: "Design to production order in 32 days | Take Friday Off"
description: "A complex herbal capsule on KSM-66® ashwagandha, with an evidence package covering more than 13 ingredients: design to production order in 32 days."
url: https://takefridayoff.com/work/ashwagandha-capsule-32-days
---
# Design to production order in 32 days

https://takefridayoff.com/work/ashwagandha-capsule-32-days · First launch

At a glance: TGA-listed medicine · Built on KSM-66®, a clinically studied ashwagandha extract · 32 days, design to production order

**The brand.** A founder-led men's performance start-up from a team with a background in branding and marketing.

**The challenge.** A complex herbal formula built around branded KSM-66 ashwagandha, needed on a tight timeline.

**What we built.** The formula, an evidence package covering more than 13 ingredients, the TGA listing and a long-term stability program.

**Manufacturing and delivery.** We managed manufacturing through to delivery.

**The result.**
- From design to production order in 32 days.

Every number and timeline is from Take Friday Off’s project records. Manufacturers are never named.