---
title: "Friday Launch Engine™: end-to-end product development"
description: "End-to-end product development: five steps one team runs in parallel to take a wellness product from concept to shelf in as little as six months."
url: https://takefridayoff.com/system
---
# Friday Launch Engine™

Five steps from concept to compliant to shelf, in as little as six months.

## (01) Discover

We align the product with your commercial, brand and regulatory requirements from day one: market, portfolio, pathway and forecast. Every decision then builds towards a product that sells and a pipeline that scales.

You get: A brief, a regulatory pathway and a forecast you can take to the board.

You decide: Go or no-go on the brief, and which regulatory pathway to take.

A real problem: A clinical nurse consultant wanted her own vitamin B3 product but wasn't sure which regulatory pathway applied.

How it was solved: We settled it at the brief: a single-ingredient 500 mg tablet as a TGA-listed medicine. Formula, quote, evidence, listing and label followed in order. From signed quote to delivery: about 6.5 months.

## (02) Design

Evidence-based formulation, with early access to new ingredients, emerging research and the formats your customers are already looking for, sourced through our global ingredient network.

You get: A formulation, a specification and a quote.

You decide: The formulation, the format and the target unit price.

A real problem: A postnatal supplement needed evidence behind every key ingredient, and the first formula wasn't right.

How it was solved: Six versions until it was, with an evidence package covering eight key ingredients, then a first production run of 4,935 units.

## (03) De-risk

Compliance built in, not bolted on. Claims, evidence, labelling and listing are prepared alongside the formula, to TGA, FSANZ and AICIS requirements, so nothing is unpicked later.

You get: Claims with the evidence behind them, artwork reviewed for compliance, and the listing.

You decide: The claims you will make, and the evidence behind them.

A real problem: An eye-health formula needed its vitamin E dose set to the AREDS2 level before it was built.

How it was solved: We set it before anything was made, and designed a stability program to support the shelf life. We moved from design to production in under seven weeks.

## (04) Deliver

We manage manufacturing, so you don't have to. cGMP manufacturing partners are matched to your format, volume and margin. One team carries specification, packaging and labelling, and we handle release testing, imports and freight through to your warehouse or 3PL.

You get: Finished product delivered to your warehouse, with the playbook.

You decide: The first run and the launch date.

A real problem: NeurENERGY was already a best-seller that we had designed and formulated, so every run had to land on spec and on time, whatever moved in the supply chain.

How it was solved: We managed the 2024 production run through to delivery, 5,078 units, with stability testing in place.

## (05) Drive

After launch, we track performance against the plan and build range extensions and the next SKU, so the pipeline keeps moving.

You get: A pipeline, not a one-off.

You decide: What comes next in the pipeline.

A real problem: A hair care brand's first TGA-listed formula needed to grow with the range.

How it was solved: Reorders since 2021, then an upgraded formula with a full new listing package and stability testing, shipped in 2026.

Phase content and timing are confirmed against your brief in the first call.