---
title: "Take Friday Off press: coverage and press kit"
description: "Take Friday Off and founder Gabriel Perera in the press, the topics Gabriel comments on, and the press kit: bio, company facts, headshots and logos."
url: https://takefridayoff.com/press
updated: 2026-10-29
---
# Take Friday Off in the press: coverage and press kit

https://takefridayoff.com/press · Page · last reviewed 2026-10-29

## In short
(https://takefridayoff.com/press#in-short)

- **Coverage:** NutraIngredients on CBD supplements in Australia (September 2020), the TGA's ingredient listing rules (December 2020) and the launch of Ora (December 2021).
- **Press kit:** Gabriel's bio in three lengths, the company's facts, five headshots, the logo and the "Developed with Take Friday Off" badges, in one download.
- **Media contact:** Gabriel Perera, hello@takefridayoff.com.

## Coverage
(https://takefridayoff.com/press#coverage)

- [Opportunity or a barrier? CBD supplements for general sale unlikely to go on shelves in Australia soon](https://www.nutraingredients.com/Article/2020/09/21/Opportunity-or-a-barrier-CBD-supplements-for-general-sale-unlikely-to-go-on-shelves-in-Australia-soon/), NutraIngredients, 21 September 2020
- [Concerns Australia's new ingredient listing rules could cause negative impact for innovative raw material suppliers](https://www.nutraingredients.com/Article/2020/12/08/Concerns-Australia-s-new-ingredient-listing-rules-could-cause-negative-impact-for-innovative-raw-material-suppliers/), NutraIngredients, 8 December 2020
- [Low to no excipients: New Aussie brand Ora tackles market gaps with organic and vegan offerings](https://www.nutraingredients.com/Article/2021/12/01/Low-to-no-excipients-New-Aussie-brand-Ora-tackles-market-gaps-with-organic-and-vegan-offerings/), NutraIngredients, 1 December 2021

Our own note on the 2020 interview: [our four-pronged approach to the TGA's requirements](https://takefridayoff.com/notes/sharing-our-four-pronged-approach-to-tgas-requirements-with-nutraingredients-asia).

## What Gabriel comments on
(https://takefridayoff.com/press#what-gabriel-comments-on)

- Taking a supplement from idea to a TGA-listed product: the pathway, the evidence, the label and the timeline ([TGA approval](https://takefridayoff.com/guides/tga-approval))
- Labels under TGO 116, and what changed from TGO 92 ([supplement labelling](https://takefridayoff.com/guides/supplement-labelling))
- The Therapeutic Goods Advertising Code, influencers and claims ([TGA advertising](https://takefridayoff.com/guides/tga-advertising))
- What a supplement costs to develop, and designing a formula to its retail price ([development cost](https://takefridayoff.com/guides/supplement-development-cost))
- Building and selling a wellness brand, from Ora and Nectar of the Dogs

## Press kit
(https://takefridayoff.com/press#press-kit)

- [The full kit](https://takefridayoff.com/press-kit/take-friday-off-press-kit.zip): bio, company facts, headshots, logos and badges, in one download
- [Gabriel's bio](https://takefridayoff.com/press-kit/gabriel-perera-bio.txt): one line, about 75 words and about 160 words
- [Company facts](https://takefridayoff.com/press-kit/take-friday-off-company.txt): what we do, the figures from our records, and how to get in touch

Photographs: please credit "Take Friday Off". Wherever "Take Friday Off" appears online, please link it to https://takefridayoff.com/.

## Media contact
(https://takefridayoff.com/press#media-contact)

Gabriel Perera, Founder and Managing Partner: hello@takefridayoff.com. We reply within one business day.