---
title: "Partner with us: readiness check | Take Friday Off"
description: "Four questions that tell you whether a call is the right next step, for established wellness brands and ambitious ones built and backed to scale."
url: https://takefridayoff.com/partner
---
# Partner with us

The readiness check (also the tool tfo_readiness_check):

- Which best describes you? Product / innovation leader inside a wellness brand / Founder, CEO or commercial leader / Pre-launch founder with an idea / Agency, investor or other
- Where is the brand today? Established, with double-digit growth ambition / Ambitious, built and backed to scale / Growing, without outside backing or a plan to scale yet / An idea, no brand or backing yet
- What is slowing the pipeline down? Internal NPD team is at capacity or struggling to innovate / Regulatory pathway is unclear / Wasted time and budget on freelance labs or disconnected consultants / A product idea with investor pressure to move
- When do you need the product on shelf? Within 6–9 months / Within 12 months / No fixed date, exploring

## Frequently asked questions

**How does Take Friday Off get a product to shelf in as little as six months?**
Compliance is built in from day one; formulation, regulatory and sourcing run in parallel rather than in sequence; and established manufacturing partners are already in place. Friday Launch Engine™ replaces up to six internal hires or separate vendors with one team.

**Who is Take Friday Off for?**
Two kinds of brand. The ones people know and love: established, with double-digit growth ambition and a product team at capacity. And the ones they’re about to: brands with ambition, built and backed to scale. In both, we work with the head of product, or the founder or commercial leader.

**What product formats do you develop?**
Capsules, tablets and chewables, softgels, gummies, powders and sachets, liquids and oils, and creams and serums, across the TGA, FSANZ and cosmetics pathways.

**Do you work with early-stage or pre-revenue brands?**
Yes, where there is a plan and the backing to scale: a brand with that ambition gets the team and system an established brand has, from its next SKU. If the idea doesn’t yet have backing or a plan to scale, join the list for first access to our notes and sessions as they start.

**How does pricing work?**
Fixed fees for a defined outcome at each stage, from discovery to launch, and manufacturing priced per unit. You know the investment before each stage begins.

**Can we use you for one stage only?**
Yes. Evidence packages, TGA listings, label and advertising reviews and stability protocols are available on their own, as are FSANZ and AICIS work. Friday Launch Engine™ runs end to end when you want the whole product carried.

**Where are you based?**
Brookvale, Sydney, working with brands across Australia, New Zealand and the Asia-Pacific region.