{"name":"takefridayoff","title":"Take Friday Off","description":"Wellness product development in Australia: TGA pathways, guides, case studies, a readiness check.","version":"1.4.0","transport":"streamable-http","endpoint":"https://takefridayoff.com/mcp","protocolVersions":["2026-07-28","2025-11-25","2025-06-18","2025-03-26","2024-11-05"],"serverCard":"https://takefridayoff.com/mcp/server-card","documentation":"https://takefridayoff.com/ai","tools":[{"name":"tfo_search","title":"Search Take Friday Off","description":"Search everything Take Friday Off publishes about developing wellness products in Australia: its service, pathway, format and guide pages (TGA listing and its fees, listed medicines, medicine vs food vs cosmetic, managed manufacturing, formulation, skincare and sunscreens, capsules and tablets, powders), their questions and answers, the case studies and the notes. Returns the best passages, each with a link to the exact section to cite and the date the page was last reviewed. Read a whole page with tfo_get_page."},{"name":"tfo_get_page","title":"Read a page","description":"Read a Take Friday Off page in full, as Markdown with absolute links: a service, pathway, format or guide page (with its questions, case studies and sources), a case study (/work/<slug>), a note (/notes/<slug>), or a core page (/, /system, /work, /about, /partner, /contact). Give a URL, a path or a slug, and optionally one section by its heading words. With no page, returns the list of pages."},{"name":"tfo_pathway_check","title":"Medicine, food or cosmetic?","description":"Indicative check of which Australian regulatory pathway a wellness product is likely on: a medicine regulated by the TGA (a therapeutic good), a food under the Food Standards Code, or a cosmetic. Applies the rules on takefridayoff.com/pathways in their order (declared goods, excluded goods, presentation, the food standards, form, and on the skin the claim), with the sunscreen and sports-supplement rules. Pass what is known; the answer states what it assumed and what is still missing. Returns the likely pathway and a confidence, the deciding rule first, each quoted from the page with its link, what that pathway means, and what to confirm. Not legal or regulatory advice."},{"name":"tfo_launch_plan","title":"Plan a product launch","description":"One plan for launching a wellness product in Australia: the regulatory pathway it is likely on (medicine, food or cosmetic), the five steps from brief to shelf (Discover, Design, De-risk, Deliver, Drive) with what each step delivers and what the brand decides, how long comparable launches took and what could slow this one, the TGA's fees for a first listing when it is a medicine, the closest case studies, and the call. Runs the pathway check, the timeline and the fees tool together, so every figure and rule is quoted from takefridayoff.com with its link. Pass what is known; the answer says what it assumed. Not legal or regulatory advice, and not a quote."},{"name":"tfo_claims_check","title":"Check ad and claims copy","description":"Check the words a brand wants to use for a supplement in Australia (an ad, a product page, a social post, an influencer caption, the words on the pack) against the TGA's advertising rules as takefridayoff.com/guides/tga-advertising sets them out. Flags \"TGA approved\", safe or free of side effects, guaranteed or miraculous, serious diseases (restricted and prohibited representations), testimonials and the endorsements the Code excludes, research claims, exaggeration, comparisons, free samples, and the statement an ad must carry. Each flag gives the words found, why, the guide's own words and the link. Foods and cosmetics are read against their own rules. It reads words, not meaning: no flags is not clearance, and it is not legal advice."},{"name":"tfo_label_check","title":"Check a draft label","description":"Check the text of a draft label for a listed medicine in Australia against TGO 116, as takefridayoff.com/guides/supplement-labelling sets it out: each active ingredient with its quantity, the dosage form, the pack quantity, the AUST L number, the batch and expiry with their identifiers, storage, the sponsor and its contact, warnings under their heading, directions and the indications, with declared substances, the sugar-alcohol statement and the PO box rule. Then flags the words a label can't use (\"TGA approved\", safe, guaranteed). Each item quotes the guide with its link. It reads words, not the artwork, so layout, text size and placement are not checked. Not legal advice."},{"name":"tfo_timeline","title":"How long will it take?","description":"Indicative timeline for developing a wellness product in Australia, from the records and the stages on takefridayoff.com/guides/supplement-development-timeline: what comparable products took (design to production order, or signed brief to dispatch), the six stages a listed medicine is built in, and which of the known hold-ups apply to this product (a new ingredient and the TGA's evaluation windows, a pathway not yet settled, a formula not yet proven, an overseas factory). Every figure is quoted from the page with its link. Not a quote or a promise for a particular product."},{"name":"tfo_tga_fees","title":"What will the TGA charge?","description":"The TGA's fees for a listed medicine in Australia (2026–27), added up for a plan: the listing application, the annual charge for each year on the market, variations, requests for new indications, new ingredients by application level (IN1 to IN4, or a range when the level isn't known), assessed listings (AUST L(A)) by category and GMP clearances for overseas factories. Every amount is read from the fee table on takefridayoff.com/guides/tga-approval (and /guides/assessed-listed-medicines) and quoted with its link, with the rules on the annual charge's exemption. TGA fees only: development, evidence and manufacturing are not included."},{"name":"tfo_define","title":"Define a regulatory term","description":"Define a term from the takefridayoff.com glossary of Australian supplement, food and cosmetic regulation (ARTG, AUST L, sponsor, permitted indications, TGO 116, GMP, FSANZ, AICIS and more): its other names, the definition, its link, the guide section that covers it in depth and the related terms. Finds a term by its name, an abbreviation or its long form; without a term, lists them all."},{"name":"tfo_case_studies","title":"Find case studies","description":"Case studies from five years of Take Friday Off project records, strongest first: what was built and the result, with the client named where they have reviewed Take Friday Off publicly or already appear on the site. Filter by words (a format, ingredient, pathway or client, e.g. \"capsule\", \"affron\", \"cosmetic\", \"Arxi\") and by kind. Each result links to its full story, which tfo_get_page reads."},{"name":"tfo_get_positioning","title":"Get positioning","description":"Return Take Friday Off’s positioning as it publishes it: what it is, its brand line, mission, vision and USP, and its key figures, each with the context it must be quoted with."},{"name":"tfo_list_services","title":"List services","description":"The five steps of Friday Launch Engine™ (Discover, Design, De-risk, Deliver, Drive: what we do, what the client gets, what the client decides), the product formats developed, and the five pillars."},{"name":"tfo_get_founders","title":"Get founder","description":"Gabriel Perera, Founder and Managing Partner: role, summary, career and full bio, plus the team line."},{"name":"tfo_faq","title":"Search the FAQ","description":"Answer common questions about how TFO works, who it is for, formats, pricing model and location, plus the questions on its service, pathway and guide pages (TGA listing, manufacturing, formulation). Each answer carries the page it comes from. Optional free-text query filters the list."},{"name":"tfo_readiness_check","title":"Readiness check","description":"Score whether a wellness brand is a fit for Take Friday Off (the four questions of takefridayoff.com/partner). Returns a score out of 9, a verdict (strong_fit / not_yet, or incomplete with the questions still to ask), each answer with its points and the next step (for a strong fit, book_a_time: a link to book a call with Gabriel Perera). Call it with no arguments to let the user answer in the interactive card, where the assistant shows one."},{"name":"tfo_request_call","title":"Request a call","description":"Send the Take Friday Off team a no-obligation call request for the person: their name, email, brand and what they want to talk about. Use it only when the person asks for a call or agrees to one, since it shares their name and email with the team. Returns a reference and a link (book_a_time) where they can pick a time themselves, with their name and email filled in."},{"name":"tfo_send_brief","title":"Send a product brief","description":"Turn the founder's answers into the product brief Take Friday Off works from, with the launch plan attached (the likely pathway, the timeline, the TGA fees and the costs), and send it to the team as an enquiry. Interview the person first: the product, who it is for, the format, what it should do, the ingredients, the price and channel, the volume, the timing and where it is today. Call without confirm to get the brief and show it to them; only when they have read it and said to send it, call again with the same answers and confirm: true. Sending shares their name and email with Take Friday Off, who reply within one business day."}],"resources":89,"prompts":[{"name":"tfo_brief","description":"Turn a rough product idea into the brief Take Friday Off needs for a first call: format, claims, pathway, timeline, constraints."},{"name":"tfo_fit_interview","description":"Ask the four readiness questions conversationally, then call tfo_readiness_check with the answers."},{"name":"tfo_pathway","description":"Work out which Australian regulatory pathway a product is likely on, asking only for what is missing."},{"name":"tfo_ad_check","description":"Check supplement advertising copy (an ad, a post, a product page, an influencer brief) against the rules in the advertising and claims guides, issue by issue, with the rule and its link."},{"name":"tfo_tga_listing","description":"Lay out the steps, TGA fees and timeline to list a supplement, with case-study examples."}],"usage":"POST one JSON-RPC 2.0 request with Content-Type: application/json, e.g. {\"jsonrpc\":\"2.0\",\"id\":1,\"method\":\"tools/list\"}. MCP 2026-07-28 clients send _meta and the MCP-Protocol-Version, Mcp-Method and Mcp-Name headers; earlier clients start with initialize."}