---
title: "About: Gabriel Perera and the team | Take Friday Off"
description: "Gabriel Perera, Founder and Managing Partner: ex-Blackmores and TSI Group, founder of Ora and Nectar of the Dogs, with a team of regulatory specialists."
url: https://takefridayoff.com/about
---
# Gabriel Perera, Founder and Managing Partner

Gabriel founded Take Friday Off after two decades building some of Australia’s most trusted natural health brands. He holds the big-picture vision, connects market realities with product planning and ensures every decision builds towards commercial success, clinical standards and regulatory requirements.

Gabriel Perera started in law at DLA Piper and strategy at Accenture, then moved into natural health and stayed. He has run a natural medicine company, built Blackmores' Asian product pipeline, worked in raw materials and set strategy for a contract manufacturer.

He has also founded and grown three multi-million-dollar businesses, including Nectar of the Dogs, which sold at a $3M valuation.

Corporate or founder-led, he knows what your pipeline needs, because he has been on both sides of the table.

## Career

- DLA Piper: Law
- Accenture: Strategy
- Phytomedicine & Nutrimedicine: General Manager
- Blackmores: Senior executive: the BioCeuticals acquisition, a 200-product pipeline across 11 Asian markets, the Kalbe Farma joint venture
- Lifestream: Director, Strategy and Business Development
- TSI Group: Chief Strategy Officer: global raw materials, cGMP manufacturing and contract supply
- Take Friday Off: Founder and Managing Partner
- Ora: Founder: around 19 products built on clinically studied ingredients, one formula co-created with clinical herbalist Erin Lovell Verinder
- Nectar of the Dogs: Founder; The Real Pet Food Company bought a majority stake in 2022

Gabriel works with a small senior team and a network of regulatory and technical specialists.
## What we value

- **This is important work** For you, and for us. We treat everyone as an equal, we do what we say we will, and we respect your time. We partner with brands that care about the people who use their products.
- **We enjoy the work** Great products don't come from a place of stress. Expect clear conversations, a steady process and a few laughs along the way.
- **Excellence, at speed** We work hard, smart and fast to get you to your objectives, because your growth is how we measure ours.
- **We have your back** If you need us, we take the call. We teach you our process as we go, so over time the Take Friday Off way lives inside your business.
- **Priced on outcomes** Fixed fees for a defined outcome at each stage, and manufacturing priced per unit. No hourly meters, no surprises.